1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
  4. 507 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PAZR 203ELECTRONIC MARKETING2 + 03rd Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective The student, according to business e-commerce customers to determine a product and sales strategies of their customers by creating a data base via the Internet according to their marketing / sales strategies that can help build the business with sales strategies and policies according to customer specifications, able to perform e-sales, business, market and technological yaptırabilmesini according to developments on the website to provide updates to the sales department.
Course Content Determine the e-commerce customers To create a database on the Internet and marketing / sales strategies to help form To make E-Sales Related to the sales department to have updates on a Web page
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Coordinate the activities of E-commerce
2 Implement e-commerce activities

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31
LO 001   3        5                  
LO 002   3        5                  
Sub Total   6        10                  
Contribution0003000000005000000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms11515
Final examination199
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1MURAT ULUSOY
Details 2019-2020 Fall1MURAT ULUSOY
Details 2018-2019 Fall1MURAT ULUSOY
Details 2017-2018 Fall1MURAT ULUSOY
Details 2016-2017 Fall1MURAT ULUSOY
Details 2015-2016 Fall1MURAT ULUSOY
Details 2014-2015 Fall1MURAT ULUSOY
Details 2013-2014 Fall1MURAT ULUSOY


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PAZR 203 ELECTRONIC MARKETING 2 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer MURAT ULUSOY mulusoy@pau.edu.tr BUMYO A0202 BUMYO A0302 %70
Goals The student, according to business e-commerce customers to determine a product and sales strategies of their customers by creating a data base via the Internet according to their marketing / sales strategies that can help build the business with sales strategies and policies according to customer specifications, able to perform e-sales, business, market and technological yaptırabilmesini according to developments on the website to provide updates to the sales department.
Content Determine the e-commerce customers To create a database on the Internet and marketing / sales strategies to help form To make E-Sales Related to the sales department to have updates on a Web page
Topics
WeeksTopics
1 Definition and Scope of E-Commerce
2 E-commerce customers to determine
3 To create a database over the Internet
4 To create a database over the Internet
5 marketing / sales strategies to help build
6 marketing / sales strategies to help build
7 E-sales
8 E-sales
9 E-sales
10 To make a web page for updates on sales division
11 Submission and Presentation
12 Submission and Presentation
13 Submission and Presentation
14 Submission and Presentation
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes