PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PAZR 207	MARKETING RESEARCH	2 + 1	3rd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	he student clearly koyabilmesini problem and determine a purpose of marketing research, marketing research according to the nature of the problem feature, and research and data collection methods to determine a data source, depending on the nature of the problem, example of marketing research, and determine a sampling process to fulfill the audience, by collecting and analyzing data , to provide raporlayabilmesini.
Course Content	Put the problem clearly Determine the purpose of marketing research Identify the sources of data for marketing research Example of the sampling process to identify and meet the audience in marketing research Collect and analyze data Data reporting
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	e purpose of marketing research to identify the problem
2	Marketing research to design and implement

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Assignments	14	1	14
Mid-terms	1	5	5
Final examination	1	10	10
Presentation / Seminar Preparation	1	2	2
Report / Project	1	5	5
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
PAZR 207	MARKETING RESEARCH	2 + 1	1	Turkish	2018-2019 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer NURAY KESKİN	nurayk@pau.edu.tr		BUMYO B0002	%70

Goals		he student clearly koyabilmesini problem and determine a purpose of marketing research, marketing research according to the nature of the problem feature, and research and data collection methods to determine a data source, depending on the nature of the problem, example of marketing research, and determine a sampling process to fulfill the audience, by collecting and analyzing data , to provide raporlayabilmesini.
Content		Put the problem clearly Determine the purpose of marketing research Identify the sources of data for marketing research Example of the sampling process to identify and meet the audience in marketing research Collect and analyze data Data reporting

Topics

Weeks	Topics
1	Put the problem clearly
2	Determine the purpose of marketing research
3	Determine the purpose of marketing research
4	Identify the sources of data for marketing research
5	Identify the sources of data for marketing research
6	Marketing research data collection methods to determine the
7	Marketing research data collection methods to determine the
8	Marketing research data collection methods to determine the
9	Marketing research data collection methods to determine the
10	Sample mass marketing research to identify and fulfill the sampling process
11	To collect and analyze the data
12	Data reporting and presenting
13	Data reporting and presenting
14	Data reporting and presenting

Materials

Materials are not specified.

Resources

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student