1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
  4. 507 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PAZR 105PRINCIPLES OF MARKETING4 + 11st Semester5

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective The student of the business by analyzing your current marketing approach, determine a marketing concept, according to industry sector and target market being able to analyze the marketing environment, variables that determine a company can not control, assess their market parts, sağlayabilmesini contribute to determine the appropriate target market segments, product differentiation and positioning, contribute to finding the product life periods can receive identifying measures for increasing sales, market structure, according to the competitive situation and business objectives, and management that can help determine the price, according to the target market that can help the formation of the promotion mix, marketing channels, determine a, channel design and making the most appropriate choice of the duct system sağlayabilmesini aims to contribute.
Course Content Understanding of the business to analyze the current marketing According to the state of the market to determine the understanding of business and marketing Uncontrollable variables that determine the Uncontrollable variables that determine the Set of controllable variables Set of controllable variables Sunday sections to assess Sunday sections to assess Contribute to determine the appropriate departments to ensure the target market Contribute to determine the appropriate departments to ensure the target market Differentiation of the product to help Differentiation of the product to help Positioning of the product to help Positioning of the product to help Take measures by identifying periods of the life of the product Take measures by identifying periods of the life of the product To help determine the price To help determine the price Ensure that the adaptation price Ensure that the adaptation price Price change strategies, make recommendations Price change strategies, make recommendations Marketing channels, determine the To contribute to making the design of marketing channels To contribute to the most appropriate choice of channel systems
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Contribute to the development of the marketing concept
2To analyze the marketing environment
3Market bölümleyerek contribute to the selection of target market
4Product decisions will help you create ideas
5 Pricing strategies to contribute to the formation of
6Marketing channels to provide information regarding relevant units

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31
LO 001     2343  2  2  2             
LO 002     2323  2  1  1             
LO 003     3343  2  1  2             
LO 004     2332  2  1  2             
LO 005     2443  2  1  3             
LO 006     2333  1  1  1             
Sub Total     13192017  11  7  11             
Contribution0000023330020010020000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14570
Hours for off-the-classroom study (Pre-study, practice)2612
Mid-terms11313
Final examination11515
Field Work21020
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1ARZU TERZİ
Details 2019-2020 Fall1ARZU TERZİ
Details 2018-2019 Fall1ARZU TERZİ
Details 2017-2018 Fall1ARZU TERZİ
Details 2016-2017 Fall1ARZU TERZİ
Details 2015-2016 Fall1ARZU TERZİ
Details 2014-2015 Fall1ARZU TERZİ
Details 2013-2014 Fall1ARZU TERZİ
Details 2012-2013 Fall1ARZU TERZİ
Details 2011-2012 Fall1ARZU TERZİ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PAZR 105 PRINCIPLES OF MARKETING 4 + 1 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer ARZU TERZİ aterzi@pau.edu.tr BUMYO A0104 BUMYO C0201 %70
Goals The student of the business by analyzing your current marketing approach, determine a marketing concept, according to industry sector and target market being able to analyze the marketing environment, variables that determine a company can not control, assess their market parts, sağlayabilmesini contribute to determine the appropriate target market segments, product differentiation and positioning, contribute to finding the product life periods can receive identifying measures for increasing sales, market structure, according to the competitive situation and business objectives, and management that can help determine the price, according to the target market that can help the formation of the promotion mix, marketing channels, determine a, channel design and making the most appropriate choice of the duct system sağlayabilmesini aims to contribute.
Content Understanding of the business to analyze the current marketing According to the state of the market to determine the understanding of business and marketing Uncontrollable variables that determine the Uncontrollable variables that determine the Set of controllable variables Set of controllable variables Sunday sections to assess Sunday sections to assess Contribute to determine the appropriate departments to ensure the target market Contribute to determine the appropriate departments to ensure the target market Differentiation of the product to help Differentiation of the product to help Positioning of the product to help Positioning of the product to help Take measures by identifying periods of the life of the product Take measures by identifying periods of the life of the product To help determine the price To help determine the price Ensure that the adaptation price Ensure that the adaptation price Price change strategies, make recommendations Price change strategies, make recommendations Marketing channels, determine the To contribute to making the design of marketing channels To contribute to the most appropriate choice of channel systems
Topics
WeeksTopics
1 Understanding of the business to analyze the current marketing Business and marketing according to the understanding of the market determine the Uncontrollable variables that determine the
2 Uncontrollable variables that determine
3 Set of controllable variables To evaluate market segments
4 To evaluate market segments To contribute to the identification of appropriate target market segments
5 To contribute to the identification of appropriate target market segments Differentiation of the product to help
6 Differentiation of the product to help Positioning of the product to help
7 Positioning of the product to help Identifying periods of the life of the product to take measures
8 Identifying periods of the life of the product to take measures To help determine the price
9 To help determine the price The price to provide reorientation
10 The price to provide reorientation Price change strategies, make recommendations
11 Price change strategies, make recommendations
12 Determine the marketing channels
13 To contribute to making the design of marketing channels
14 Channel systems to contribute to the selection of appropriate for
Materials
Materials are not specified.
Resources
ResourcesResources Language
Pazarlama İlkeleri - Prf.Dr.İsmet Mucuk Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Midterm Exam40Midterm Exam
Final Exam60Final Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes