1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. DESIGN DEPARTMENT
  4. 510 FASHION DESIGN (Evening Classes)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
MODA 206FASHION MARKETING2 + 04th Semester 

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective It is aimed that to the students to review the work of the brand and distribution channels, product marketing and promotion activities and pricing review.
Course Content Marketing research study, to examine the work product and brand creation, to examine the work of pricing, distribution channels, to recognize and investigate, identify and examine the work of Promotion, fashion marketing structure and strategies of Turkish apparel industry to examine
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Examine the work of Brand and pricing
2Examine the distribution channels and promotion activities

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21
LO 001                  5  
LO 002                  5  
Sub Total                  10  
Contribution000000000000000000500

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)818
Mid-terms188
Final examination188
Total Work Load

ECTS Credit of the Course





52
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Spring1EMİNE UTKUN AKTENER
Details 2018-2019 Spring1MELEK ARPACI GÜNDOĞAN
Details 2017-2018 Spring1GİZEM KARAKAN GÜNAYDIN
Details 2016-2017 Spring1GİZEM KARAKAN GÜNAYDIN
Details 2015-2016 Spring1GİZEM KARAKAN GÜNAYDIN
Details 2013-2014 Spring2MELEK ARPACI GÜNDOĞAN
Details 2012-2013 Spring2EMİNE UTKUN AKTENER


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
MODA 206 FASHION MARKETING 2 + 0 1 Turkish 2020-2021 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. EMİNE UTKUN AKTENER eutkun@pau.edu.tr BUMYO A0102 BUMYO B0109 %60
Goals It is aimed that to the students to review the work of the brand and distribution channels, product marketing and promotion activities and pricing review.
Content Marketing research study, to examine the work product and brand creation, to examine the work of pricing, distribution channels, to recognize and investigate, identify and examine the work of Promotion, fashion marketing structure and strategies of Turkish apparel industry to examine
Topics
WeeksTopics
1 Factors driving the trend
2 Fashion marketing environment
3 Fashion marketing process
4 Fashion market research
5 Fashion marketing planning
6 Fashion marketing strategies
7 Customer behavior and marketing effects of Fashion
8 Fashion trends to create a product, seasons, fashion product design
9 Fashion marketing, branding
10 Fashion products, pricing, and pricing methods
11 Distribution channels used in the marketing of fashion products
12 Fashion retailing and merchandising
13 Promotions used to market products in Fashion
14 The presentation of Fashion (catalog preparation, display editing, etc.).
Materials
Materials are not specified.
Resources
ResourcesResources Language
MODA PAZARLAMA - DR. ŞULE ÇİVİTCİTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes