1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. DESIGN DEPARTMENT
  4. 509 Fashion Design
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
MOT 214FASHION MARKETING3 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective It is aimed to get the learners to comprehend fashion marketing activities and strategies.
Course Content Factors that lead the fashion, fashion marketing environment, fashion marketing process, fashion market research, fashion marketing planning, fashion marketing strategies, fashion-consumer behavior and effects on marketing, the trends to create fashion products, seasons, fashion product design process, fashion marketing and branding, fashion product pricing and pricing methods, distribution channels used in the marketing of fashion products, fashion retailing and merchandising, promotion activities used in the marketing fashion products , the presentation of fashion products (catalog preparation, showcase display etc.).
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Examines the work of the brand and pricing.
2Examines the work of distribution channels and promotion.
3Learns knowledge about fashion marketing.
4Learns knowledge about the field of garment design, brand creation.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21
LO 001     4            5  
LO 002     4            5  
LO 0033    4     5      3  
LO 004     5     5      4  
Sub Total3    17     10      17  
Contribution100004000003000000400

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)818
Mid-terms188
Final examination188
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1SEMİH DEMİRAL
Details 2011-2012 Summer1MELEK ARPACI GÜNDOĞAN
Details 2011-2012 Spring1MELEK ARPACI GÜNDOĞAN
Details 2010-2011 Spring1MİHRİBAN KALKANCI


Print

Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
MOT 214 FASHION MARKETING 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer SEMİH DEMİRAL sdemiral@pau.edu.tr BUMYO A0101 %70
Goals It is aimed to get the learners to comprehend fashion marketing activities and strategies.
Content Factors that lead the fashion, fashion marketing environment, fashion marketing process, fashion market research, fashion marketing planning, fashion marketing strategies, fashion-consumer behavior and effects on marketing, the trends to create fashion products, seasons, fashion product design process, fashion marketing and branding, fashion product pricing and pricing methods, distribution channels used in the marketing of fashion products, fashion retailing and merchandising, promotion activities used in the marketing fashion products , the presentation of fashion products (catalog preparation, showcase display etc.).
Topics
WeeksTopics
1 Factors driving the trend
2 Fashion marketing environment
3 Fashion marketing process
4 Fashion market research
5 Fashion marketing planning
6 Fashion marketing strategies
7 Customer behavior and marketing effects of Fashion
8 Fashion trends to create a product, seasons, fashion product design
9 Fashion marketing, branding
10 Fashion products, pricing, and pricing methods
11 Distribution channels used in the marketing of fashion products
12 Fashion retailing and merchandising
13 Promotions used to market products in Fashion
14 The presentation of Fashion (catalog preparation, display editing, etc.).
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes