Weeks | Topics |
1 |
Definition of advertisement, historical development of advertising
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2 |
Advertisement purposes, its functions and process
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3 |
The functioning process of advertisement
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4 |
Types of advertisement
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5 |
Social, Economic and Legal Dimensions of Advertising
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6 |
Advertiser, advertising agency and media
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7 |
Mass communication and advertisiment
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8 |
Advertising Media
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9 |
Advertising Campaign
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10 |
Advertising Campaign
|
11 |
Measuring Advertising Effectiveness
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12 |
Media Planning
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13 |
Online Advertising, Creative Works in Advertising
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14 |
Creative Works in Advertising
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