Weeks | Topics |
1 |
Definition of Marketing, Development Process and Fundamental Concepts
|
2 |
Historical Development of International Trade - The Importance and Fundamental Concepts of International Marketing
|
3 |
International Marketing Planning and Environmental Analysis
|
4 |
International Market Segmentation
|
5 |
International Market Targeting Strategies
|
6 |
International Market Research
|
7 |
International Consumer Behaviour
|
8 |
International Market Entry Strategies
|
9 |
Product Decisions and Management in International Markets
|
10 |
Price Policies and Management in International Markets
|
11 |
Distribution Strategies and Management in International Markets
|
12 |
Promotion Strategies and Management in International Markets
|
13 |
International Trade Theory and International Competition
|
14 |
Major Problems for the International Marketing
|