PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
YMI 520	DIGITAL ADVERTISING	3 + 0	2nd Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	The aim of the course is to develop students' research skills by providing them with a deep understanding of the field of digital advertising.
Course Content	This course offers students the opportunity to develop in-depth analysis of digital advertising strategies and research skills. The Digital Advertising course equips students with the ability to examine, analyze and solve problems related to digital advertising using current research methods. This course aims to provide students with a deep understanding of the field of digital advertising, develop research skills and follow the latest developments in the industry from an academic perspective.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	The aim of the course is to develop students' research skills by providing them with a deep understanding of the field of digital advertising.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	24	24
Final examination	1	28	28
Presentation / Seminar Preparation	3	15	45
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student