PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ATU 205	MARKETING MANAGEMENT	2 + 0	3rd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	To explain the basic concepts of marketing management, to analyze the factors to be considered in the marketing of shoe products, and to give information about marketing promotion, pricing, packaging, and distribution channels.
Course Content	The basic concepts of marketing and the importance of marketing activities for businesses, consumers, and societies, marketing understanding and new trends, marketing environment, strategic marketing, marketing research, market segmentation, marketing mix elements, marketing, fashion and brand relations, marketing techniques and techniques in the shoemaking industry. features, internet marketing, marketing management
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To understand the importance of marketing
2	To understand the impact of marketing on business activities
3	To be able to comprehend marketing techniques in the shoe industry

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05
LO 001	3	4	2	1	1
LO 002	3	4	2	1	1
LO 003	5	5	4	3	3
Sub Total	11	13	8	5	5
Contribution	4	4	3	2	2

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	12	2	24
Assignments	2	4	8
Mid-terms	1	8	8
Final examination	1	10	10
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student