Weeks | Topics |
1 |
Marketing Insights and Marketing 1.0, 2.0, 3.0
|
2 |
Marketing 4.0
|
3 |
Marketing 5.0
|
4 |
Relationship Marketing
|
5 |
Database Marketing
|
6 |
Sensory Marketing
|
7 |
Word of Mouth Marketing (WOM), Viral Marketing, Buzz Marketing
|
8 |
Midterm Exam
|
9 |
Guerrilla Marketing, Niche Marketing
|
10 |
Neuromarketing
|
11 |
Social Media Marketing
|
12 |
Assignment Presentation
|
13 |
Green Marketing, Sustainable Marketing
|
14 |
Content Marketing, Experiental Marketing
|