1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. KALE VOCATIONAL SCHOOL
  3. TRAVEL-TOURISM AND ENTERTAINMENT DEPARTMENT
  4. 773 TOURISM AND VOYAGE SERVICES
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ITSH 208TOURISM MARKETING3 + 04th Semester3,5

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective It is aimed to gain the ability to uderstant and use general marketing princibles
Course Content Marketing, tourism marketing, marketing information system, tourism market, touris product, pricing, international tourism marketing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1knows tourism marketing concept
2knows marketing mix in tourism
3defines marketing research
4knows tourism marketing concept

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0014    23        
LO 0024    24        
LO 0033    24        
LO 0043              
Sub Total14    611        
Contribution400002300000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms11414
Final examination13535
Total Work Load

ECTS Credit of the Course





91

3,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring3TAMER BARAN
Details 2022-2023 Spring3TAMER BARAN
Details 2021-2022 Spring3TAMER BARAN
Details 2020-2021 Spring3TAMER BARAN
Details 2019-2020 Spring3TAMER BARAN
Details 2018-2019 Spring3TAMER BARAN
Details 2017-2018 Spring3TAMER BARAN
Details 2016-2017 Spring4TAMER BARAN
Details 2015-2016 Spring3TAMER BARAN
Details 2014-2015 Spring3TAMER BARAN
Details 2013-2014 Spring3AYÇA KARAHAN
Details 2012-2013 Spring2TAMER BARAN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ITSH 208 TOURISM MARKETING 3 + 0 3 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. TAMER BARAN tbaran@pau.edu.tr KMYO A0302 %60
Goals It is aimed to gain the ability to uderstant and use general marketing princibles
Content Marketing, tourism marketing, marketing information system, tourism market, touris product, pricing, international tourism marketing
Topics
WeeksTopics
1 Marketing concept and its historical development
2 Tourism marketing
3 Tourism market
4 Market segmentation
5 Tourism product strategy
6 Tourism product strategy
7 Tourism price strategy
8 Tourism price strategy
9 Exam
10 Tourism distribution strategy
11 Tourism distribution strategy
12 Tourism promotion strategy
13 Tourism promotion strategy
14 Final exam
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes