1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. KALE VOCATIONAL SCHOOL
  3. ACCOUNTING AND TAX DEPARTMENT
  4. 563 ACCOUNTING AND TAXATION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
MVU 217CUSTOMER RELATIONSHIP MANAGEMENT2 + 03rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective With this course, students will gain competencies in managing customer relationships.
Course Content Communicate with customers, clients, classify, online consumer behavior, traditional consumer behavior, Event and entertainment to create customer value, customer satisfaction, customer complaints.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Customer relationship management application that uses the self develops and experiences.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31PO 32PO 33PO 34
LO 001                                  
Sub Total                                  
Contribution0000000000000000000000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Assignments2714
Mid-terms11010
Final examination11010
Presentation / Seminar Preparation188
Report / Project188
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1BEKİR AKYÜREK


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
MVU 217 CUSTOMER RELATIONSHIP MANAGEMENT 2 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer BEKİR AKYÜREK bakyurek@pau.edu.tr KMYO A0104 %70
Goals With this course, students will gain competencies in managing customer relationships.
Content Communicate with customers, clients, classify, online consumer behavior, traditional consumer behavior, Event and entertainment to create customer value, customer satisfaction, customer complaints.
Topics
WeeksTopics
1 Customer Relationship Management
2 Customer satisfaction
3 Customer loyalty
4 customer relations and relationship marketing
5 customer value
6 In the process of customer relationship management communication
7 customer relationship management, customer service
8 customer relationship management and technology
9 measurement of customer relationships
10 organizational culture and change
11 Cultural change and customer relationship management
12 brand value and customer relationship method
13 Examples of customer relationship management
14 Examples of customer relationship management
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes