PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISLE 320		3 + 0	8th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	The main objectives of this course are to understand of consumer behavior and to develop an understanding of peoples' consumption-related behaviors and to evaluate marketing strategies intended to influence those behaviors.
Course Content	The concepts of necessity, customer, consumer and consumption, the concept of consumer behaviour and marketing, the importance of consumer behaviour in marketing and selling, purchase process, the models of consumer behaviour, the relationship among need, impulse and motivation, perception, learning, attitude, personality and the theories of personality, life style, culture and subculture, social class, family, reference groups, customer in industrial markets and their buying characteristics
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Anaylzes firms’ target groups from individual to organizational customers.
2	Defines the factors of consumer buying behaviour.
3	Establishes a relationship between the concepts that shape the personality of consumers and behaviors.
4	Analyze consumer behavior and use it to develop and manage marketing campaigns.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11
LO 001	1	4	1	1	1	1	4	2	1	5	1
LO 002	1	3	1	1	1	1	4	2	1	5	1
LO 003	1	2	1	1	1	1	5	2	1	5	1
LO 004	1	5	1	1	1	4	5	2	1	5	1
Sub Total	4	14	4	4	4	7	18	8	4	20	4
Contribution	1	4	1	1	1	2	5	2	1	5	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	4	4
Final examination	1	14	14
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

This course is not available in selected semester.

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student