PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BUSI 416	STRATEGIC MANAGEMENT AND BUSINESS POLICY	3 + 0	8th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	The aim of this course is to teach the strategies and policies that businesses can follow in changing conditions.
Course Content	In the course, internal and external environment analysis, corporate and functional strategies, competitive strategies, global strategies, organizational culture, organizational structure and functional relationships that ensure the successful implementation of strategies are examined.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Analyses the internal and external environment of the business.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11
LO 001	5	5	1	3	3	2	5	5	3	3	3
Sub Total	5	5	1	3	3	2	5	5	3	3	3
Contribution	5	5	1	3	3	2	5	5	3	3	3

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	7	7
Final examination	1	11	11
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
BUSI 416	STRATEGIC MANAGEMENT AND BUSINESS POLICY	3 + 0	1	English	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. HATİCE ÇOBAN KUMBALI	haticecoban@pau.edu.tr		İİBF AB111	%70

Goals		The aim of this course is to teach the strategies and policies that businesses can follow in changing conditions.
Content		In the course, internal and external environment analysis, corporate and functional strategies, competitive strategies, global strategies, organizational culture, organizational structure and functional relationships that ensure the successful implementation of strategies are examined.

Topics

Weeks	Topics
1	Basic Concepts of Strategic Management
2	Corporate Governance
3	Social Responsibility and Ethics in Strategic Management
4	Environmental Scanning and Industry Analysis
5	Internal Scanning: Organizational Analysis
6	Strategy Formulation: Situation Analysis and Business Strategy
7	Strategy Formulation: Business Strategy
8	Strategy Formulation: Corporate Strategy
9	Strategy Formulation: Functional Strategy and Strategic Choice
10	Strategy Implementation: Global Strategies
11	Strategy Implementation: Organizing and Structure
12	Strategy Implementation: Staffing and Directing
13	Evaluation and Control
14	Cases in Strategic Management

Materials

Materials are not specified.

Resources

Resources	Resources Language
Wheelen T. L. and Hoffman A. N. (2018). Strategic Management and Business Policy, Pearson	English

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student