Weeks | Topics |
1 |
Marketing and integrated marketing communication
|
2 |
Advertising
|
3 |
Advertising
|
4 |
Public Relations
|
5 |
Direct marketing & Promotions
|
6 |
Research in IMC
|
7 |
Segmenting and Targeting the Audience
|
8 |
Strategic Planning of IMC
|
9 |
Creative Communication
|
10 |
Media
|
11 |
Evaluating IMC Effectiveness
|
12 |
Social Impact, Responsibility, and Ethics
|
13 |
Advertising Project Presentations
|
14 |
Advertising Project Presentations
|