787 PUBLIC RELATIONS AND PROMOTION

GENERAL INFORMATION
Pamukkale University, Bekilli Vocational School, Marketing and Advertising Department, Public Relations and Promotion program, began admitting students in the 2012–2013 academic year, offering education at the associate degree level. The program is a two-year associate degree program comprising a total of 120 ECTS credits. As of the 2025–2026 academic year, the program has adopted a 3+1 education system (3 semesters of courses, 1 semester of workplace vocational practice). The curriculum includes theoretical and practical courses designed in line with the needs and expectations of the business world. The language of instruction is Turkish, and the program has a total quota of 40 students. The program aims to train competent professionals who can effectively plan, implement, and manage communication, public relations, promotion, and advertising activities, possessing the necessary theoretical knowledge and practical skills. Students gain the knowledge and skills to design and implement communication strategies, create and manage organizational image, and establish effective communication between organizations and their target audiences. Graduates can be employed as qualified mid-level professionals contributing to the communication processes of organizations in various fields, including corporate communication or public relations units of public and private sector institutions, public relations agencies, media organizations, and advertising companies.

Objective
The program aims to train qualified individuals who have a strong sense of social responsibility, adhere to professional ethics, and are able to effectively use public relations tools and methods as well as produce content.


Admission Requirements
Admission to the Public Relations and Promotion program is based on students achieving a sufficient score in the TYT section of the Higher Education Institutions Exam (YKS), conducted annually by ÖSYM, and in accordance with the requirements specified in the Guide to Higher Education Programs and Quotas. Additionally, in cases of Inter-Institutional or Centralized Lateral Transfer applications, student admission is determined based on whether the application complies with the relevant provisions and procedures of the applicable regulations.

Graduation Requirements
In order for a student to graduate from this program, they must complete all departmental courses and pass them, and their graduation GPA must be equal to or higher than the minimum GPA specified in the applicable regulations of Pamukkale University. In the Spring semester, students are ranked based on their Cumulative Grade Point Average (CGPA). The top three students in each academic program graduate with the titles of First in Program, Second in Program, and Third in Program, respectively. These titles are officially recorded on the student's academic transcript, and certificates are issued to the students accordingly. Students with a CGPA between 3.50 and 3.74 graduate with the distinction of Honors, while those with a CGPA of 3.75 or above graduate with the distinction of High Honors. These distinctions are also indicated on the student’s academic transcript, and honor certificates are awarded to the eligible students.

Career Opportunties
Graduates have job opportunities in public relations, advertising, corporate communications and marketing departments of many organizations operating in various areas. Also they can work at media, advertising and public relations agencies.

Qualification Awarded
Public Relations and Promotion

Level of Qualification
Short Cycle (Associate's Degree)

Recognition of Prior Learning
For students wishing to transfer laterally from higher education institutions in Turkey to Pamukkale University, the provisions of the “Regulation on Transfer Between Associate and Undergraduate Programs, Double Major, Minor, and Inter-Institutional Credit Transfer in Higher Education Institutions” shall apply. The exemption exam for common compulsory foreign language courses is held at the beginning of the fall semester on the date specified in the academic calendar. No make-up exam is provided for this exemption exam. Students enrolled in faculties/vocational schools/schools that do not offer a preparatory program are eligible to take the common compulsory foreign language exemption exam. Students intending to take the exemption exam must apply to the relevant unit within the period specified in the academic calendar. Additionally, students who are registering for departments with a foreign language preparatory program for the first time must take a placement and proficiency exam before the start of the academic year. Based on the score obtained in this exam, students are placed in one of the beginning, lower-intermediate, or intermediate groups, or students who meet the proficiency criteria are exempted from preparatory education. The score ranges for these groups are determined by the Directorate of the School. Exam results are announced in relevant locations and on the website of the School of Foreign Languages. Students who register for departments/programs requiring compulsory preparatory education but do not take the placement and proficiency exam will start their education at the beginner level.

Qualification Requirements and Regulations
In order for a student to graduate from this program, they must complete all departmental courses and pass them, and their graduation GPA must be equal to or higher than the minimum GPA specified in the applicable regulations of Pamukkale University. In the Spring semester, students are ranked based on their Cumulative Grade Point Average (CGPA). The top three students in each academic program graduate with the titles of First in Program, Second in Program, and Third in Program, respectively. These titles are officially recorded on the student's academic transcript, and certificates are issued to the students accordingly. Students with a CGPA between 3.50 and 3.74 graduate with the distinction of Honors, while those with a CGPA of 3.75 or above graduate with the distinction of High Honors. These distinctions are also indicated on the student’s academic transcript, and honor certificates are awarded to the eligible students.

Access to Further Studies
The progression of associate degree students to higher-level programs in Turkey is subject to regulations set by the Council of Higher Education (YÖK). Transfers are carried out in accordance with the “Regulation on Transfer Between Associate and Undergraduate Programs, Double Major, Minor, and Inter-Institutional Credit Transfer in Higher Education Institutions,” which governs the transfer of associate degree students to undergraduate programs. Graduates of the program can take the Vertical Transfer Exam (DGS) and, if they meet the required criteria, transfer to undergraduate programs such as Visual Communication Design, Public Relations and Advertising, Public Relations and Promotion, Communication Design and Management, Communication and Design, and Advertising.

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
HEAD OF DEPARTMENT Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN  hutkund@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1Has fundamental, current, and practical knowledge in the field of their profession.
2Gains knowledge about occupational health and safety, environmental awareness, and quality processes.
3Follows current developments and practices in the profession and applies them effectively.
4Effectively uses information technologies (such as software, programs, and animations) related to the profession.
5Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and to propose solutions.
6Can effectively present and clearly express ideas at the level of their knowledge and skills through written and oral communication.
7Takes responsibility as a team member to solve complex and unforeseen problems encountered in field-related practices.
8Has awareness of career management and lifelong learning.
9Possesses social, scientific, cultural, and ethical values in the stages of collecting, applying, and reporting data related to the field.
10Follows information in the field and communicates with colleagues by using a foreign language.
11Explains and applies evaluation methods within the discipline of public relations and publicity in different sectors.
12Plans the use of visual, auditory, and written media tools, and applies methods such as social responsibility and sponsorship in both traditional and social media platforms.
13Within the scope of event management in public relations, plans social, cultural, scientific, and similar events, implements organization and evaluation processes, and generates ideas for communication campaigns using a project management approach.
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.
DebateDepending on the situation, debate is a tool that allows all students, or a specific portion of the class to participate in the lesson. In this method, members of the group discuss a topic by addressing the various points of view and discuss alternative opinions about problem-solving.
Case Study Case studies require students to actively participate while using an analytical perspective to think about real and problematic events. The problematic event may be real or very close to real life. Student(s) working on the documents that include the necessary data and descriptions of the
Problem SolvingThe name given to any doubt or ambiguity that arises is, a problem. Problems which usually have a role in human life, that have preventing or annoying aspects are solved by considering the stages of scientific methods. (a) Problems are determined. (b) The problem is identified. 
Cooperative LearningCooperative Learning is; a kind of learning that is based on the students working together for a common purpose. Children with different skills come together in heterogeneous groups to learn by helping each other. Students gain experiences such as becoming aware of the unity
Questions –AnswersThe different types of Questions used (associative, differential, assessment, requesting information, motivating, and brainstorming) although students get in to more active positions during the process; the method is teacher-centered. If possible Questions, that serve a purpose and
Concept MapsExpress a relation network, based on figures, graphics and words propositions and principles. It enables visual learning. These steps are followed: 1) Concepts about the subjects to be taught are listed. 2) The name of the subject that will be taught is written at the top.3) Relations between
Concept CaricaturesCreates opportunities to learn and discuss by caricaturizing and representing information about concepts in a thought-provoking way that can lead to debates. Generally Concepts Caricatures draw attention and create opportunities to think by giving information in a contradicting
Cooperative LearningCooperative Learning is; a kind of learning that is based on students working together for a common purpose. Children with different skills come together in heterogeneous groups and learn by helping each other. Students gain experiences such as becoming aware of the unity within the
Scenario-based teaching Although it is similar to the Case Study method, there is a fictional approach in the scenario. The subject can be presented by inserting it in to a fiction and can also lead the student’s to producing their own scenarios.
Role Playing Role-playing is a learning way which helps students to express their own feelings and thoughts by playing the role of other personalities. It is necessary that students use creative thinking to succeed. Students put themselves in someone’s place by purifying themselves from their actual
Drama Drama is a method in which students learn a skill or situation by reenacting in front of the class. As well as gaining knowledge by experience, it has important effects on the development of verbal expression and socialization. It enables us to bring up individuals who are creative, productive,
ProjectProject-based learning is a learning way which leads students to deal with interesting problems and to create extraordinary products at the end of this. It allows students to use their creativity and it requires them to look at events perceptively.
Technical TourIs a method that takes learning to the out of the classroom. It is a method that provides students to make direct observations and to gain information by taking them to places, such as factories, museums, libraries, various government agencies, mountains, forests, lakes, parks and gardens.
Observation Although we generally get information related to the nature through observations, the Observation method can also be used for other situations and under other conditions. We try to reach certain generalizations by thinking about our findings which we gather from our observations.
InterviewThis is when the teacher brings in (writers, artists, designers, writers, illustrators, etc.) because he/she is not equipped with the adequate facilities to do with certain issues or situations. It is a technique that triggers the senses of students. In some cases, students interview certain people
DebateDebate is a type of discussion on a topic in compliance with certain rules and procedures. Debate, is two groups of students in either twos or threes, putting forward points, which are for or against an idea, proposal, point, action or recommendation.  The aim is to discuss topic ideas that
Six Hat ThinkingThe Six hat thinking technique, is based on looking at a topic from different angles. Individuals learn to, develop the ability to face events from different points of view and to improve their empathizing skills. Because thoughts are looked upon from of every aspect, issues raised can be
Vision Development This technique is not all the students in small groups, but all students participating in a study as a class. It is a discussion technique, used to teach students to respect others views and improve their vision, when thinking about conflicting points of view. Topics with apparent contradictions 
Brainstorming Brainstorming is a group work process that has been regulated to reach solutions for a problem without limitations or evaluation. The purpose of brainstorming is to make it easier for students to express themselves and to generate ideas. This technique is used as a high-level discussion

PO - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Year :
1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
TKD 101 TURKISH LANGUAGE - I 2+0 2 Compulsory
ATI 101 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - I 2+0 2 Compulsory
HLT 125 PUBLIC RELATIONS 4+0 5 Compulsory
BUY 101 GENERAL BUSINESS ADMINISTRATION 3+0 3 Compulsory
HLT 131 COMMUNICATION SKILLS 2+1 4 Compulsory
KRY 201 CAREER PLANNING 2+0 2 Compulsory
SGV 360 MARKETING 3+0 3 Compulsory
ING 997 OZD ENGLISH - I 2+0 2 Compulsory
- Non-Departmental Elective 1 2+1 3 Elective
- Elective 1 3+0 2 Elective
- Elective 1 3+0 2 Elective
  Total 30  
1st Semester Elective Groups : Elective 1
1st Semester Elective Groups : Non-Departmental Elective 1

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ATI 102 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - II 2+0 2 Compulsory
TKD 102 TURKISH LANGUAGE - II 2+0 2 Compulsory
HIT 316 PUBLIC RELATIONS WRITING 2+1 4 Compulsory
HLT 209 ADVERTISING 2+1 3 Compulsory
CHA 1102 RIGHTS OF THE CHILD AND FAMILY EDUCATION 2+0 2 Compulsory
HLT 228 AI-POWERED GRAPHIC DESIGN APPLICATIONS 2+1 4 Compulsory
ING 998 OZD ENGLISH - II 2+0 2 Compulsory
- Elective 2 2+0 2 Elective
- Elective 2 2+0 2 Elective
- Elective 2 2+0 2 Elective
- Elective 2 2+0 2 Elective
- Non-Departmental Elective 2 3+0 3 Elective
  Total 30  
2nd Semester Elective Groups : Elective 2
2nd Semester Elective Groups : Non-Departmental Elective 2

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HLT 206 PUBLIC RELATIONS CAMPAIGN 4+0 5 Compulsory
HLT 226 PUBLIC RELATIONS AND MEDIA TOOLS 3+0 4 Compulsory
HLT 224 SOCIAL MEDIA MANAGEMENT 2+0 3 Compulsory
HLT 229 PUBLIC RELATIONS AND MARKETING PRACTICES IN DIGITAL ENVIRONMENT 2+0 3 Compulsory
HLT 210 WEB DESIGN 2+1 4 Compulsory
HLT 231 EVENT MANAGEMENT 2+0 3 Compulsory
- Elective 3 2+0 2 Elective
- Elective 3 2+0 2 Elective
- Non-Departmental Elective 3 3+1 4 Elective
  Total 30  
3rd Semester Elective Groups : Elective 3
3rd Semester Elective Groups : Non-Departmental Elective 3

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ISME 200 VOCATIONAL TRAINING IN WORKPLACE 5+35 30 Compulsory
  Total 30  


COURSE & PROGRAM LEARNING OUTCOMES
Year :
Numerical Verbal The Presence of Relationship
Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
ADVERTISINGC*****  *     
AI-POWERED GRAPHIC DESIGN APPLICATIONSC             
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IC             
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IIC             
CAREER PLANNINGC             
COMMUNICATION SKILLSC             
EVENT MANAGEMENTC             
GENERAL BUSINESS ADMINISTRATIONC             
MARKETINGC             
OZD ENGLISH - IC             
OZD ENGLISH - IIC             
PUBLIC RELATIONSC             
PUBLIC RELATIONS AND MARKETING PRACTICES IN DIGITAL ENVIRONMENTC             
PUBLIC RELATIONS AND MEDIA TOOLSC             
PUBLIC RELATIONS CAMPAIGNC****** *     
PUBLIC RELATIONS WRITINGC             
RIGHTS OF THE CHILD AND FAMILY EDUCATIONC             
SOCIAL MEDIA MANAGEMENTC             
TURKISH LANGUAGE - IC             
TURKISH LANGUAGE - IIC             
VOCATIONAL TRAINING IN WORKPLACEC             
WEB DESIGNC***          
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
ADDICTION AND FIGHT AGAINST ADDICTIONE             
BASIC LAWE*  *         
BEHAVIORAL SCIENCESE             
COMMUNICATION ETHICSE*  *   *     
CRISIS MANAGEMENTE******       
CUSTOMER RELATIONSHIP MANAGEMENT AND APPLICATIONSE             
DATA ANALYSIS WITH SPREADSHEETSE             
EFFECTIVE SPEAKING AND PRESENTATION TECHNIQUESE             
ENTREPRENEURSHIPE             
FINANCIAL LITERACYE             
INTRODUCTION TO ECONOMICSE             
MANAGEMENT AND ORGANIZATIONE             
MARKETING COMMUNICATION AND MEDIA PLANNINGE*** *        
MEDIA LITERACYE             
OCCUPATIONAL HEALTH AND SAFETYE             
OFFICE PROGRAMS AND ARTIFICIAL INTELLIGENCE APPLICATIONSE             
PERSONAL DEVELOPMENTE             
PERSUASIVE COMMUNICATIONE****** *     
PROFESSIONAL ETHICSE       *     
PROFESSIONAL FOREIGN LANGUAGEE             
QUALITY MANAGEMENT SYSTEME**   *       
RESEARCH METHODS AND TECHNIQUESE             
VOLUNTEERING ACTIVITIESE ** ** *     
L+P: Lecture and Practice
C: Compulsory
E: Elective
PO: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey