Weeks | Topics |
1 |
Introduction to Entrepreneurship
|
2 |
Recognizing Opportunities and Generating Ideas
|
3 |
Feasibility Analysis
|
4 |
Developing an Effective Business Model
|
5 |
Industry and Competitor Analysis
|
6 |
Writing a Business Plan
|
7 |
Assessing a New Venture’s Financial Strength and Viability
|
8 |
Building a New-Venture Team
|
9 |
Getting Financing or Funding
|
10 |
Unique Marketing Issues
|
11 |
The Importance of Intellectual Property
|
12 |
Preparing for and Evaluating the Challenges of Growth
|
13 |
Strategies for Firm Growth
|
14 |
Franchising
|