PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ATU 208	DESIGN AND BRAND	2 + 0	3rd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	The aim of the course is to present students the relationship between design and brand. Understanding the relationship between design and brand based on mutual benefit and harm is an examination of real cases how the right design decisions can elevate brands.
Course Content	R&D concepts and design relationship, product design process, product quality standardization, brand and logo creation, brand registration, protection, advertising and consumer relationship, presentation of the brand to the consumer and its effects on consumer perception.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Explains the concepts of brand and branding.
2	Knows the relationship between design and brand.
3	Explain the importance of the right design for branding.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	12	2	24
Assignments	2	4	8
Mid-terms	1	8	8
Final examination	1	10	10
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

This course is not available in selected semester.

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student