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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ITSH 224PUBLIC RELATIONS2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Give information about public relations to students and to ensure effective on public relations.
Course Content General purposes, Missions and responsibilities, Message on public relations, relation with public opinion and media, sponsorship.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
11. Enhance the image and public relations strategy.
2 2. Corporate image, and continuing to keep a positive detection.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms188
Final examination11616
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Spring2MEHMET KIZILOĞLU
Details 2016-2017 Spring1MEHMET KIZILOĞLU
Details 2013-2014 Spring2BEKİR AKYÜREK


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ITSH 224 PUBLIC RELATIONS 2 + 0 2 Turkish 2017-2018 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. MEHMET KIZILOĞLU mkiziloglu@pau.edu.tr Course location is not specified. %60
Goals Give information about public relations to students and to ensure effective on public relations.
Content General purposes, Missions and responsibilities, Message on public relations, relation with public opinion and media, sponsorship.
Topics
WeeksTopics
1 The definition of public relations in business
2 close to public relations concepts
3 Contact the concept and the importance of public relations
4 Public relations are the basic objectives and principles followed in
5 corporate identity, corporate image and corporate reputation
6 organization of public relations
7 public relations management
8 the target audience for public relations
9 communication tools used in public relations
10 public relations and ethics
11 public relations and perception
12 public relations and attitudes
13 public relations practices
14 public relations practices
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes