1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. KALE VOCATIONAL SCHOOL
  3. TRAVEL-TOURISM AND ENTERTAINMENT DEPARTMENT
  4. 774 TOURISM AND VOYAGE SERVICES (Evening Classes)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ITSH 214SALES MANAGEMENT5 + 04th Semester5,5

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective It aimes to gain the ability of sales and marketing
Course Content marketing, sales managment, consuminc psychology, sales incresing efforts
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1learns basic concepts of sales and marketing
2does promotion activities

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14570
Mid-terms12020
Final examination13333
Presentation / Seminar Preparation12020
Total Work Load

ECTS Credit of the Course





143

5,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Spring2TAMER BARAN
Details 2016-2017 Spring1TAMER BARAN
Details 2015-2016 Spring2TAMER BARAN
Details 2014-2015 Spring2TAMER BARAN
Details 2013-2014 Spring2BEKİR AKYÜREK


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ITSH 214 SALES MANAGEMENT 5 + 0 2 Turkish 2017-2018 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. TAMER BARAN tbaran@pau.edu.tr Course location is not specified. %60
Goals It aimes to gain the ability of sales and marketing
Content marketing, sales managment, consuminc psychology, sales incresing efforts
Topics
WeeksTopics
1 Marketing Concept
2 Sales and Salesmanship Profession
3 Place in the definition of Sales and Marketing
4 Conflict Between Marketing and Sales Department
5 Personel Selling and Salesperson Job Types
6 Essential Duties of the salesman
7 Salesperson Wanted Features in
8 Consumer Psychology and Buying Motives
9 What are people to Buy
10 People are How to Buy
11 Theories of Motivation
12 Theories of Motivation
13 The Role of Communication with Sales
14 Selling Process
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes