1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. DENİZLİ VOCATIONAL SCHOOL OF TECHNICAL SCIENCES
  3. DESIGN DEPARTMENT
  4. 341 GRAPHIC DESIGN
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
GRF 228BRAND AND MANAGEMENT2 + 02nd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Branding has become a crucial tool to achieve and sustain success in marketing. This course is designed to focus on the strategic brand management process and will address the concepts / themes / approaches of creating, measuring and managing brand value. The aim of the course is to deeply understand branding, strategic brand management and their practical application. The course develops the knowledge and skills necessary for the core issues while creating and implementing branding strategies and decisions. The course offers students an effective strategic brand management and systematic structure for the planning process. Our other goal is to provide analysis and logic, group interaction, written and oral presentation and decision making skills.
Course Content Development of modern marketing and introduction to the concept of brand, The importance of brand in terms of marketing, Concepts about brand, Registering of brand, Planning of strategic brand management process, Constitution of brand identity, Creating other brand elements, Brand creation strategies, Brand creation strategies, Brand positioning, Differentiation , Visual and auditory elements of brand, Brand communication, Push and pull strategies, Global brand management, Preparation of marketing program
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Students will be able to combine theoretical knowledge and application skills to create capacity to solve problems in brand management.
2Market research, recognizing existing tools will be one of the key outputs of the program. Turkey will be read through changes in the country, lifestyles and consumption habits.
3Developing consumer insight will be one of the main outputs of the program. The students will learn how to lead the marketing, meet with their leaders, conduct brand management as an art beyond science.
4The program will provide up-to-date discussions on the current issues in marketing, especially digital conversion.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 00155            
LO 002         55  5
LO 003              
LO 004         5    
Sub Total55       105  5
Contribution11000000031001

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14342
Mid-terms144
Final examination144
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2022-2023 Spring1NEŞE ARDA ONAR
Details 2021-2022 Spring1NEŞE ARDA ONAR
Details 2020-2021 Spring1NEŞE ARDA ONAR
Details 2019-2020 Spring1NEŞE ARDA ONAR
Details 2019-2020 Fall1NEŞE ARDA ONAR
Details 2018-2019 Fall1GÜLDEREN ÇAVUŞ
Details 2017-2018 Fall1TÜLAY CANDEMİR


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
GRF 228 BRAND AND MANAGEMENT 2 + 0 1 Turkish 2022-2023 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer NEŞE ARDA ONAR nesea@pau.edu.tr DTMYO AB115 %70
Goals Branding has become a crucial tool to achieve and sustain success in marketing. This course is designed to focus on the strategic brand management process and will address the concepts / themes / approaches of creating, measuring and managing brand value. The aim of the course is to deeply understand branding, strategic brand management and their practical application. The course develops the knowledge and skills necessary for the core issues while creating and implementing branding strategies and decisions. The course offers students an effective strategic brand management and systematic structure for the planning process. Our other goal is to provide analysis and logic, group interaction, written and oral presentation and decision making skills.
Content Development of modern marketing and introduction to the concept of brand, The importance of brand in terms of marketing, Concepts about brand, Registering of brand, Planning of strategic brand management process, Constitution of brand identity, Creating other brand elements, Brand creation strategies, Brand creation strategies, Brand positioning, Differentiation , Visual and auditory elements of brand, Brand communication, Push and pull strategies, Global brand management, Preparation of marketing program
Topics
WeeksTopics
1 INTRODUCTION
2 WHAT IS A BRAND
3 NAME SYMBOL SLOGAN
4 NAME SYMBOL SLOGAN
5 BRAND TYPES
6 BRAND TYPES
7 MIDTERM
8 PERSONAL BRAND CONCEPT
9 COUNTRY BRAND CONCEPT
10 TARGET GROUP
11 TARGET GROUP
12 EVALUATION
13 EVALUATION
14 EVALUATION
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes