PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BUSI 329	MARKETING - I	3 + 0	5th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	Introduces the basic concepts of marketing and aims to comprehend the importance of marketing for global businesses.
Course Content	Recognition of the marketing environment, Introduction of consumer buying behavior process, Introduction of organizational buying behavior, Introduction of market segmentation criteria, Introduction of target market selection, Introduction of brand positioning concept, Introduction of competitive analysis and marketing strategies, Introduction of new product development process and product life curve
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learn the basic definitions of marketing
2	Learns marketing process
3	Comprehends consumer markets and industrial markets
4	Comprehends the consumer value

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	7	7
Final examination	1	11	11
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	2	AHMET BARDAKCI

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
BUSI 329	MARKETING - I	3 + 0	2	English	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. AHMET BARDAKCI	abardakci@pau.edu.tr		Course location is not specified.	%70

Goals		Introduces the basic concepts of marketing and aims to comprehend the importance of marketing for global businesses.
Content		Recognition of the marketing environment, Introduction of consumer buying behavior process, Introduction of organizational buying behavior, Introduction of market segmentation criteria, Introduction of target market selection, Introduction of brand positioning concept, Introduction of competitive analysis and marketing strategies, Introduction of new product development process and product life curve

Topics

Weeks	Topics
1	marketing: creating and capturing customer value
2	marketing: creating and capturing customer value
3	company and marketing strategy: partnering to build customer relationshps
4	analyzing the marketing environment
5	analyzing the marketing environment
6	managing marketing information to gain customer insights
7	midterm exam
8	customer markets and consumer buying behaviour
9	customer markets and consumer buying behaviour
10	business markets and business buyer behaviour
11	customer driven marketing strategy
12	products services and brands
13	products services and brands
14	new product development and product life cycle strategies

Materials

Materials are not specified.

Resources

Resources	Resources Language
Principles of marketing, Philip Kotler and gary Armstrong	English
Principles of marketing, Philip Kotler and gary Armstrong	English

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student