PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BUSI 411	INTERNET MARKETING	3 + 0	7th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	This course aims to evaluate newly developed marketing practices in online platforms as internet became dominant among industries, companies and consumers. Traditional marketing practices are discussed about which concepts are outdated and which are adaptable.
Course Content	Theoretical basics of digital marketing, online marketplace, digital marketing strategy development, online consumer experience, campaign planning for digital media, marketing communications using digital media channels, search engine optimization, social media marketing.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Connecting new Internet applications with traditional marketing practices.
2	Understanding online markets and consumer experience.
3	Planning and running digital media campaign for companies.
4	Understanding the search engine optimization mechanics.

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	23	23
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student