1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
General Information Prog. Learning Outcomes Teaching & Learning Methods Course Structure Course & Learning Outcomes LO - NQF-HETR Relation LO - FOE (Academic) LO - FOE (Vocational)

507 MARKETING

GENERAL INFORMATION
Pamukkale University Buldan Vocational Marketing Program is a 2-year-program and the language of education is in Turkish. The program has been prepared according to the criteria that target sectors have requested.

Objective
The main objective of the marketing program is to meet the needs of marketing and sales departments of public and private sector enterprises. As a result of training in this program students gain the basic qualifications of product, price, distribution, branding, target market analysis, marketing research, advertisement and international marketing.

Admission Requirements
Students must get adequate grades from the ÖSYM exam determined by the Higher Education Council.

Graduation Requirements
Students are required to successfully complete all compulsory and elective courses in the curriculum with no failing grades, including compulsory internship trainings and summer practices, and have a minimum CGPA requirement as stated in Pamukkale University’s associate program guide.

Career Opportunties
Students, who graduate from the marketing program, can work as store marketing managers, product group managers, customer relations managers, and store shelf regulators, etc. Students have an active role in the service sector, especially in the marketing of insurance services. Students can be employed as personal sales staff with the rising importance of One to one marketing. Work at advertising and publicity firms, marketing research agencies and in marketing departments of businesses.

Qualification Awarded
Marketing

Level of Qualification
Short Cycle (Associate's Degree)

Recognition of Prior Learning


Qualification Requirements and Regulations
Students are required to successfully complete all compulsory and elective courses in the curriculum with no failing grades, including compulsory internship trainings and summer practices, and have a minimum CGPA requirement as stated in Pamukkale University’s associate program guide.

Access to Further Studies
Without examination the graduates of Anadolu University Open Education Faculty have the right to migrate 3.sınıfına. In addition, DGS, if they are successful in the graduate program of formal education there are opportunities to continue.

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
HEAD OF DEPARTMENT Lecturer ARZU TERZİ  aterzi@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1Students learn to start up and run business.
2Students make business managements according to quality and safety standards.
3Students take part in research, evaluation and monitoring.
4Students develop themselves with the morality of using computational facilities, and act in accordance with professional ethics.
5Students learn to use different types of communication methods to communicate.
6Students execute non-sale activities and interpret and edit reports.
7Advertising and product sales activities are executed by students.
8Students Implement marketing strategies.
9Students take part in research necessary for the market.
10Students form brand knowledge.
11Students learn how to provide the motivation and training of sales staff.
12Students learn how to manages customer relationships
13Students carryout, E-Commerce applications.
14Students analyze the changes in the balance of consumer and producer behavior by understanding the basic features of economy.
15Students follow Marketing legislations.
16Students follow Global markets.
17Students learn to implement activities related to exports and execute international operations.
18Students learn to Evaluate consumer behavior.
19Students follow the processes related to product supply.
20Students follow the structure and development Retailer businesses.
21Students learn to provide effective communication with consumers.
22Students learn to evaluate statistical information in the field of sales and marketing.
23Students learn to use a foreign language in their profession.
24Student use professional mathematics and statistics.
25Students gain the knowledge about the history of revolution and Ataturk’s principles.
26Students gain a sufficient level in the field of foreign languages.
27Students communicate sufficiently in Turkish both orally and in writing.
28Students gain the knowledge of the concepts of general and commercial law.
29Students perform general accounting practices.
30Students follow monetary and fiscal policies by analyzing macro-economic indicators.
31Students practice the theoretical knowledge learned in this program.
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.
DebateDepending on the situation, debate is a tool that allows all students, or a specific portion of the class to participate in the lesson. In this method, members of the group discuss a topic by addressing the various points of view and discuss alternative opinions about problem-solving.
Case Study Case studies require students to actively participate while using an analytical perspective to think about real and problematic events. The problematic event may be real or very close to real life. Student(s) working on the documents that include the necessary data and descriptions of the
Cooperative LearningCooperative Learning is; a kind of learning that is based on the students working together for a common purpose. Children with different skills come together in heterogeneous groups to learn by helping each other. Students gain experiences such as becoming aware of the unity
Questions –AnswersThe different types of Questions used (associative, differential, assessment, requesting information, motivating, and brainstorming) although students get in to more active positions during the process; the method is teacher-centered. If possible Questions, that serve a purpose and
InterviewThis is when the teacher brings in (writers, artists, designers, writers, illustrators, etc.) because he/she is not equipped with the adequate facilities to do with certain issues or situations. It is a technique that triggers the senses of students. In some cases, students interview certain people

PO - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Select Program :
Year :
1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ATI 101 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - I 2+0 2 Compulsory
TKD 101 TURKISH LANGUAGE - I 2+0 2 Compulsory
PAZR 129 MATHEMATICS 3+0 4 Compulsory
PAZR 105 PRINCIPLES OF MARKETING 4+1 5 Compulsory
PAZR 103 ECONOMY 3+0 4 Compulsory
- Departmental Elective-1 2+0 3 Elective
- Departmental Elective-2 3+0 4 Elective
- Departmental Elective-3 3+1 4 Elective
- Foreign Language-I 3+0 2 Elective
  Total 30  
1st Semester Elective Groups : Departmental Elective-1
1st Semester Elective Groups : Departmental Elective-2
1st Semester Elective Groups : Departmental Elective-3
1st Semester Elective Groups : Foreign Language-I

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ATI 102 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - II 2+0 2 Compulsory
TKD 102 TURKISH LANGUAGE - II 2+0 2 Compulsory
PAZR 150 INTERNSHIP - I (15 WORKDAYS) 0+2 4 Compulsory
PAZR 104 SALES FORCE TRAINING 3+1 5 Compulsory
PAZR 106 STATISTICS 3+0 3 Compulsory
PAZR 108 CONTACT 2+0 3 Compulsory
PAZR 102 MACRO ECONOMICS 3+0 3 Compulsory
PAZR 110 COMMERCIAL LAW 2+0 3 Compulsory
- Departmental Elective-4 2+0 3 Elective
- Foreign Language-II 3+0 2 Elective
  Total 30  
2nd Semester Elective Groups : Departmental Elective-4
2nd Semester Elective Groups : Foreign Language-II

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
PAZR 205 TECHNIQUES OF EXPORT 2+0 2 Compulsory
PAZR 207 MARKETING RESEARCH 2+1 3 Compulsory
PAZR 211 SALES MANAGEMENT 4+2 12 Compulsory
PAZR 217 SUPPLY CHAIN ​​MANAGEMENT 2+0 2 Compulsory
- Departmental Elective-5 3+0 3 Elective
- Departmental Elective-6 2+0 4 Elective
- Departmental Elective-7 2+0 2 Elective
- Departmental Elective-7 2+0 2 Elective
  Total 30  
3rd Semester Elective Groups : Departmental Elective-5
3rd Semester Elective Groups : Departmental Elective-6
3rd Semester Elective Groups : Departmental Elective-7

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
PAZR 250 INTERNSHIP - II (15 WORKDAYS) 0+2 4 Compulsory
PAZR 202 GLOBAL MARKETING 2+0 2 Compulsory
PAZR 204 RESEARCH METHODS AND TECHNIQUES 1+1 3 Compulsory
PAZR 214 CONSUMER BEHAVIOR 3+0 2 Compulsory
PAZR 206 FIELD SALES PLANNING 2+0 4 Compulsory
PAZR 208 RETAIL MANAGEMENT 3+0 5 Compulsory
PAZR 218 MARKETING REGULATIONS 2+0 2 Compulsory
MUHA 122 ENTREPRENEURSHIP-2 2+0 2 Compulsory
- Departmental Elective-8 2+0 2 Elective
- Departmental Elective-8 2+0 2 Elective
- Departmental Elective-8 2+0 2 Elective
  Total 30  
4th Semester Elective Groups : Departmental Elective-8


COURSE & PROGRAM LEARNING OUTCOMES
Select Program :
Year : Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IC                               
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IIC                               
COMMERCIAL LAWC                           *   
CONSUMER BEHAVIORC  *        *     *             
CONTACTC    *      *        *          
ECONOMYC             * *             * 
ENTREPRENEURSHIP-2C                               
FIELD SALES PLANNINGC     *  * *      *   *         
GLOBAL MARKETINGC       **      **              
INTERNSHIP - I (15 WORKDAYS)C                              *
INTERNSHIP - II (15 WORKDAYS)C                              *
MACRO ECONOMICSC                             * 
MARKETING REGULATIONSC       *      *                
MARKETING RESEARCHC  *     *                      
MATHEMATICSC                     * *       
PRINCIPLES OF MARKETINGC     ****  *  *  *             
RESEARCH METHODS AND TECHNIQUESC  ** * **                      
RETAIL MANAGEMENTC    *         *    *       *   
SALES FORCE TRAININGC  ** *    * *                  
SALES MANAGEMENTC  *  * **                      
STATISTICSC   *                 * *       
SUPPLY CHAIN ​​MANAGEMENTC        *         *            
TECHNIQUES OF EXPORTC               **              
TURKISH LANGUAGE - IC                               
TURKISH LANGUAGE - IIC                               
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31
ACCOUNTINGE                            *  
BASIC LAWE                           *   
BRAND MANAGEMENTE      ****                     
BUSINESS MANAGEMENT IE**           *               * 
BUSINESS MANAGEMENT IIE *     **    *               * 
CUSTOMER RELATIONSHIP MANAGEMENTE  * **     *        *          
ELECTRONIC MARKETINGE   *        *                  
ENGLISH- IE                      *  *     
ENGLISH-IIE                      *  *     
ENTREPRENEURSHIP-1E                               
INFORMATION AND COMMUNICATION TECHNOLOGYE  ***       *                  
MARKETING AND COMMUNICATION TECHNIQUESE    * *    *        *     *    
OFFICE PROGRAMS-1E  ***                  *       
OFFICE PROGRAMS-2E  ****                         
PROFESSIONAL ETHICSE   *                           
PROFESSIONAL WRITINGE  ***         *           *    
QUALITY ASSURANCE AND STANDARDSE *                   * *       
L+P: Lecture and Practice
C: Compulsory
E: Elective
PO: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey