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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SKHY 608HEALTHCARE MARKETING3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Learning of basic terms of marketing, discussing the topics about health services marketing
Course Content Basic concepts related to marketing, the historical development of marketing, marketing types, the classification of the functions of marketing, service marketing, historical development of health services marketing, the factors causing increased the importance of marketing in healthcare, products and product (service) policies in health services marketing, price and price policies in health services marketing, distribution policies in health services marketing.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1People learn about:Basic concepts related to marketing, the historical development of marketing, marketing types, the classification of the functions of marketing, service marketing, historical development of health services marketing, the factors causing increased the importance of marketing in healthcare, products and product (service) policies in health services marketing, price and price policies in health services marketing, distribution policies in health services marketing.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04
LO 001    
Sub Total    
Contribution0000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12020
Final examination12323
Presentation / Seminar Preparation11515
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes