1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2232 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 511FUNDAMENTALS OF MARKETING INFORMATION SYSTEM3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Marketing information system, in making decision related to marketing for firms, the system is that information is picked up, processed, put by, researched and analyzed. Topics include: management information system, marketing information system based decision making and fundamentals of marketing information system.
Course Content 1. Introduction: the concept of Marketing information system 2. Factors of marketing information system 3. Marketing information system strategy 4. E-marketing 5. eCRM 6. Database practices on the marketing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1learning fundamentals of marketing information system
2be able to compare and understand e-marketing practices
3be able to compare and understand e-marketing practices
4learn the basics of database pratices and preparation

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments21530
Mid-terms11717
Final examination12020
Report / Project21530
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes