PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 507	GLOBAL MARKETING	3 + 0	1st Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Course Content	the concept of global and international marketing, Factors influencing international marketing decisions, International trade theories, International marketing strategy, International product policy, Distribution: foreign market entry, Pricing in international marketing, International promotion
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns the concept of international marketing
2	Can identify international marketing environment
3	Learns to international marketing management
4	Learns how to enter foreign markets

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Assignments	2	15	30
Mid-terms	1	13	13
Final examination	1	20	20
Presentation / Seminar Preparation	2	10	20
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

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