PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 502	MARKETING STRATEGIES	3 + 0	2nd Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Compulsory
Course Objective	Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Course Content	Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Assignments	2	15	30
Mid-terms	1	17	17
Final examination	1	20	20
Presentation / Seminar Preparation	2	15	30
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
PZR 502	MARKETING STRATEGIES	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. DUYGU KOÇOĞLU	dkocoglu@pau.edu.tr		İİBF A0119	%

Goals		Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Content		Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies

Topics

Weeks	Topics
1	Introduction to marketing strategies
2	Pazar Bölümlendirme ve hedef Pazar stratejileri
3	Marketing strategies ın new markets
4	Marketing strategies in growing markets
5	Marketing strategies ın mature markets
6	Marketing strategies In declining markets
7	Case study
8	Marketing Mix strategies
9	Positioning
10	Growth Strategies
11	Competitive Strategies
12	Defense strategies
13	Attack strategies
14	Case study

Materials

Materials are not specified.

Resources

Resources	Resources Language
Ömer Torlak, Remzi Altunışık,	Türkçe
O. C. Ferrell ,Michael Hartline,Marketing Strategy	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student