1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2229 Production Management and Marketing
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IUP 544BUSINESS MODEL GENERATION3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective In this course, it is aimed to teach Business Model Generation how to develop new product and business models from a systematic perspective.
Course Content Course objectives and topics summarized Business Model Concept Business Model Canvas (Canvas Model) Nine building blocks Business Model Templates Business Model Strategies Business model process Analysis of Business Models Business model development work
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
4Analyzing existing jobs with business modeling
1To understand business processes and interactions
2Understand business models and business model canvas
3To be able to use business model generation methods
5Gain the ability to develop a business idea
6managing and testing new business models

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04
LO 001    
LO 002    
LO 003    
LO 004    
LO 005    
LO 006    
Sub Total    
Contribution0000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments61060
Mid-terms11717
Final examination12020
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2022-2023 Spring1MEVHİBE TÜRKMEN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IUP 544 BUSINESS MODEL GENERATION 3 + 0 1 Turkish 2022-2023 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. MEVHİBE TÜRKMEN mturkmen@pau.edu.tr İİBF A0129 %
Goals In this course, it is aimed to teach Business Model Generation how to develop new product and business models from a systematic perspective.
Content Course objectives and topics summarized Business Model Concept Business Model Canvas (Canvas Model) Nine building blocks Business Model Templates Business Model Strategies Business model process Analysis of Business Models Business model development work
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes