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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
YIS 515CONSUMER BEHAVIOR3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective The purpose of this course is learning consumer behavior and their impact on businesses and the importance of consumer behavior.
Course Content This course, consumer behavior and their impact on businesses; The importance of consumer behavior, marketing, customer satisfaction, customer loyalty creation; consumption phenomenon, needs and wants; The concept of consumer behavior and properties; consumer behavior and marketing strategy; consumers' purchasing behavior and decisions; Factors affecting the buying behavior of consumers; purchase decision process, consumers' buying habits Examines issues.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1consumer behavior and their impact on businesses; The importance of consumer behavior, marketing, customer satisfaction, customer loyalty creation
2consumption phenomenon, needs and wants; The concept of consumer behavior and properties; consumer behavior and marketing strategy
3consumers' purchasing behavior and decisions; Factors affecting the buying behavior of consumers; purchase decision process, consumers' buying habits

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05
LO 00145454
LO 00255555
LO 00332554
Sub Total1212141513
Contribution44554

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)13565
Hours for off-the-classroom study (Pre-study, practice)13226
Mid-terms13452
Final examination11313
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes