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SECOND CYCLE - MASTER'S DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
ECONOMICS DEPARTMENT
2204 ECONOMICS
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
IUP 507
MARKETING STRATEGIES
3 + 0
1st Semester
6
COURSE DESCRIPTION
Course Level
Master's Degree
Course Type
Elective
Course Objective
The purpose of this course is to ensure student learning and the implementation of marketing strategies and tactics in detail to give the ability, to teach the importance of competitive strategies in today's conditions.
Course Content
Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Learns marketing goals and strategies
2
Learns marketing planning
3
Learns the Target market selection and target market strategies
4
Learns Competitive analysis and competitive strategies
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
LO 001
4
4
4
4
4
LO 002
5
5
5
5
5
LO 003
4
5
4
5
4
LO 004
5
5
5
5
5
Sub Total
18
19
18
19
18
Contribution
5
5
5
5
5
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
13
5
65
Hours for off-the-classroom study (Pre-study, practice)
13
2
26
Mid-terms
13
4
52
Final examination
1
13
13
Total Work Load
ECTS Credit of the Course
156
6
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes