PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
IUP 503	MARKETING MANAGEMENT	3 + 0	1st Semester	6

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	The main objectives of this course are to provide the student the basic tools to analyze and understand the marketing management phenomena, introduce students to the concepts, analysis, and activities that comprise marketing management, provide practice in assessing and solving marketing problems, get skills in applying the analytical concepts and tools of marketing to such decisions as products, pricing, distribution, and promotion. The course uses lectures and case discussions, student presentations, and a long final examination to achieve these objectives.
Course Content	Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Students prepare marketing programs for a product or service,
2	Students analyze product, price, promotion and distribution strategies applied businesses,
3	Students take decisions about product, price, promotion and distribution,
4	Students clear up marketing management process,
5	Students propose alternative marketing strategies,

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05
LO 001	5	5	5	5	5
LO 002	4	4	4	4	4
LO 003	5	5	5	5	5
LO 004	4	4	4	4	4
LO 005	4	5	4	5	4
Sub Total	22	23	22	23	22
Contribution	4	5	4	5	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	13	5	65
Hours for off-the-classroom study (Pre-study, practice)	13	2	26
Mid-terms	13	4	52
Final examination	1	13	13
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

Select Year

This course is not available in selected semester.

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student