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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SKHY 508HEALTHCARE MARKETING3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Learning of basic terms of marketing, discussing the topics about health services marketing
Course Content Basic concepts related to marketing, the historical development of marketing, marketing types, the classification of the functions of marketing, service marketing, historical development of health services marketing, the factors causing increased the importance of marketing in healthcare, products and product (service) policies in health services marketing, price and price policies in health services marketing, distribution policies in health services marketing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
12People learn about: Basic concepts related to marketing, the historical development of marketing, marketing types, the classification of the functions of marketing, service marketing, historical development of health services marketing, the factors causing increased the importance of marketing in healthcare, products and product (service) policies in health services marketing, price and price policies in health services marketing, distribution policies in health services marketing after taking this lecture.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05
LO 01255555
Sub Total55555
Contribution55555

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)13565
Hours for off-the-classroom study (Pre-study, practice)13226
Mid-terms13452
Final examination11313
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes