1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF SPORT SCIENCE
  3. Recreation DEPARTMENT
  4. 275 RECREATION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBR 419SPORT AND RECREATION MARKETING2 + 07th Semester3

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective Students will learn the fundamentals of the marketing as it applies to the delivery of sports and recreation programs.
Course Content Sports industry, define the term of marketing for sports and recreational organizations, marketing strategies, marketing process, pricing in sports organizations, effective marketing techniques, consumer behaviour, .
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Define marketing as a concept and other concepts in recreation marketing.
2Evaluates the facts about the topic of consumer and industrial market within sport
3Make marketing research application in the field of sports
4Know the importance of macro-micro environmental factors on sports marketing
5Know the importance of technological developments in marketing.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17
LO 004                 
Sub Total                 
Contribution00000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)616
Assignments6212
Mid-terms2816
Final examination188
Presentation / Seminar Preparation428
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall1YETER AYTÜL DAĞLI EKMEKÇİ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
SBR 419 SPORT AND RECREATION MARKETING 2 + 0 1 Turkish 2020-2021 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. YETER AYTÜL DAĞLI EKMEKÇİ yaekmekci@pau.edu.tr SBF A0128 %70
Goals Students will learn the fundamentals of the marketing as it applies to the delivery of sports and recreation programs.
Content Sports industry, define the term of marketing for sports and recreational organizations, marketing strategies, marketing process, pricing in sports organizations, effective marketing techniques, consumer behaviour, .
Topics
WeeksTopics
1 marketing concept
2 sport industry, sport marketing concept
3 sports marketing mission, vision, goals, strategies
4 marketing information system
5 consumer behavior
6 market segmentation and positioning
7 product
8 price
9 midterm
10 place
11 promotion
12 people
13 process
14 proof
Materials
Materials are not specified.
Resources
ResourcesResources Language
Spor Pazarlaması Metin Argan, Hakan Katırcı 2002, nobel yayıneviTürkçe
Spor pazarlaması, makale, NWSA 2010 Ekmekci R., Ekmekci A.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes