PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
SBT 252	COMMUNICATION AND PUBLIC RELATIONS	2 + 0	4th Semester	3

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	The main aim of the course, determine the role of communication in public life and citizens' relationships and demonstrate the effectiveness of the students in an institution or organization to have information on how to provide public relations activities.
Course Content	The definition of communıcatıon, communıcatıon styles, communıcatıon methods ın hıstorıcal terms, the dimensıons of communıcatıon ın ındıvıduals and society, mass communıcatıon, the ımportance of advertisement and propagandize, the functıons of these tools in effective presentatıon, buıldıng gallup technıcs, the effectiveness of elocutıon and writing, publıc relatıons ın organızatıons.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Recreation in the field of communication techniques to ensure the participation of interested groups to learn.
2	Evaluates the role of communication and means of communication.
3	Communication processes can be analyzed the effects on individuals.
4	The ability to win written and verbal communication skills.
5	Understands the nature and importance of public relations.
6	Know and learn the differences in activities similar to public relations.
7	Knows the public relations process and the phases.
8	Learns the technique of public relations.
9	Applications in the field of recreational uses of public relations in organizations.

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	8	1	8
Mid-terms	1	6	6
Final examination	1	15	15
Presentation / Seminar Preparation	2	5	10
Report / Project	1	11	11
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
SBT 252	COMMUNICATION AND PUBLIC RELATIONS	2 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. ÖZDEN TEPEKÖYLÜ ÖZTÜRK	otepekoylu@pau.edu.tr		SBF A0007	%70

Goals		The main aim of the course, determine the role of communication in public life and citizens' relationships and demonstrate the effectiveness of the students in an institution or organization to have information on how to provide public relations activities.
Content		The definition of communıcatıon, communıcatıon styles, communıcatıon methods ın hıstorıcal terms, the dimensıons of communıcatıon ın ındıvıduals and society, mass communıcatıon, the ımportance of advertisement and propagandize, the functıons of these tools in effective presentatıon, buıldıng gallup technıcs, the effectiveness of elocutıon and writing, publıc relatıons ın organızatıons.

Topics

Weeks	Topics
1	Introduction to Communication (Basic Concepts), Instinctive Communication
2	Interpersonel Communication, Persuasive Communication
3	Group Communication, Organisational Communication
4	Nonverbal Communication, Mass Communication
5	Sport and Communication
6	Public relations concept, practitioners, context and origins
7	Historical development of public relations in Turkey and in the World
8	Development of PR in private and public sector, Career development in an organization, professionalism and ethics.
9	Coorparate public relations and tools
10	Public Relations management process
11	Planning and programming in PR, strategic management
12	Taking action and communicating in public relations management process and Evaluating the PR program
13	Public relations practice Case study
14	Public relations practice Case study

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student