PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
TURI 105	TOURISM MARKETING	3 + 0	1st Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	The purpose of this course is preparing students for the business by giving the basic information about marketing concept, mixed marketing factors and modern marketing applications in tourism industry.
Course Content	The development and importance of tourism marketing concept; structure of marketing in tourism; attitude of tourist; touristic product and service policies; tourism pricing; tourism distribution channels; surviving studies in tourism; tourism destination management; tourism marketing planning; strategic planning and management in tourism; marketing control and performance scale; tourism marketing research; global tourism strategies; meeting tourism marketing; the importance of communication in tourism marketing and guest relations.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.

COURSE LEARNING OUTCOMES

1	Express the terms of Basic Marketing and Tourism Marketing.
2	Identify the importance of marketing at tourism.
3	Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice.
4	Describe market research, marketing strategies, marketing plans and programs.
5	Define producer and consumer oriented marketing components, distribution canals and promotion activities.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14
LO 001	4	5	4	4	5	3	3	4	3	4	4	5	4	3
LO 002	4	4	4	3	3	5	4	4	5	4	4	3	4	4
LO 003	3	3	3	4	4	5	5	5	4	4	4	5	4	5
LO 004	4	4	5	3	4	5	4	3	4	4	3	4	4	5
LO 005	3	3	4	4	4	5	4	3	4	4	4	5	3	4
Sub Total	18	19	20	18	20	23	20	19	20	20	19	22	19	21
Contribution	4	4	4	4	4	5	4	4	4	4	4	4	4	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	1	8	8
Mid-terms	1	30	30
Final examination	1	10	10
Presentation / Seminar Preparation	2	20	40
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2025-2026 Fall	2	ENGİN TAŞKIN

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester	Mode of Delivery
TURI 105	TOURISM MARKETING	3 + 0	2	Turkish	2025-2026 Fall	Face to Face

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. ENGİN TAŞKIN	etaskin@pau.edu.tr		TUR A0306	%

Goals		The purpose of this course is preparing students for the business by giving the basic information about marketing concept, mixed marketing factors and modern marketing applications in tourism industry.
Content		The development and importance of tourism marketing concept; structure of marketing in tourism; attitude of tourist; touristic product and service policies; tourism pricing; tourism distribution channels; surviving studies in tourism; tourism destination management; tourism marketing planning; strategic planning and management in tourism; marketing control and performance scale; tourism marketing research; global tourism strategies; meeting tourism marketing; the importance of communication in tourism marketing and guest relations.

Topics

Weeks	Topics
1	tourism marketing and general concepts
2	functions and goals of tourism marketing
3	tourism marketing and market segmentation
4	touristic product and life cycle period
5	selection of tourism product policy and tourist product in market
6	touris product pricing
7	tourism distibution system
8	tourism promotion and public relation
9	sales development techniques in tourism
10	tourism marketing research
11	management and organisation in tourism marketing
12	tourism marketing policiy
13	international tourism marketing
14	actual problems of tourism and marketing and suggestions

Materials

Materials are not specified.

Resources

Resources	Resources Language
Turizm Pazarlaması. Necdet Hacıoğlu	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student