PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
TURI 307	PROMOTION AND SALES DEVELOPMENT IN TOURISM	3 + 0	5th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To give the knowledge to the students about advertising and promotion facilities in tourism sector, to help them to discuss Turkish image in terms of tourism
Course Content	International advertising and tourism, Advertising types, Country advertising and country image, Advertising strategies of Turkey’s tourism assets
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.

COURSE LEARNING OUTCOMES

1	The students gain the knowledge about advertising in tourism
2	The students be individuals that contribute to the promotion of the country
3	They know the advertisement and sales promotion applications of Turkey's tourism

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14
LO 001	5	4	5	4	5	4	5	4	4	4	4	4	4	4
LO 002	5	4	5	5	5	5	5	5	4	4	4	5	5	4
LO 003	4	5	4	5	4	5	5	5	5	5	5	5	5	5
Sub Total	14	13	14	14	14	14	15	14	13	13	13	14	14	13
Contribution	5	4	5	5	5	5	5	5	4	4	4	5	5	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	1	8	8
Mid-terms	1	30	30
Final examination	1	10	10
Presentation / Seminar Preparation	2	20	40
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2016-2017 Fall	1	KAMİL YAĞCI

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester	Mode of Delivery
TURI 307	PROMOTION AND SALES DEVELOPMENT IN TOURISM	3 + 0	1	Turkish	2016-2017 Fall	Face to Face

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. KAMİL YAĞCI	kyagci@pau.edu.tr		PAU A0212	%70

Goals		To give the knowledge to the students about advertising and promotion facilities in tourism sector, to help them to discuss Turkish image in terms of tourism
Content		International advertising and tourism, Advertising types, Country advertising and country image, Advertising strategies of Turkey’s tourism assets

Topics

Weeks	Topics
1	Publicity concept and other related concepts
2	Publicity plan and its content
3	Publicity in the tourism industry
4	Publicity tools in the tourism
5	Publicity tools in the tourism
6	Rules for publicity in the tourism
7	Examples for publicity activities of Turkey
8	Midterm exam
9	Marketing mix in tourism
10	Sales promotion's place in marketing mix
11	The role of advertising in sales promotion and its properties
12	The role of personal selling in sales promotion and its properties
13	The role of public relations in sales promotion and its properties
14	Final exam

Materials

Materials are not specified.

Resources

Resources	Resources Language
Avcıkurt C. (2005). Turizmde Tanıtım ve Satış Geliştirme. Değişim Yayınları.	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student