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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 404INTERNATIONAL MARKETING3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Course Content 1. Introduction: the concept of international marketing 2. Factors influencing international marketing decisions 3. International trade theories 4. International marketing strategy 5. International product policy 6. Distribution: foreign market entry 7. Pricing in international marketing 8. International promotion
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns the concept of international marketing.
2Identifies international marketing environment.
3Learns to international marketing management.
4Learns how to enter foreign markets.

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms188
Final examination11010
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring4AHMET KARACA
Details 2022-2023 Spring3AHMET KARACA
Details 2021-2022 Spring5AHMET KARACA
Details 2020-2021 Spring5AHMET KARACA
Details 2019-2020 Spring5OĞUZHAN AYDIN
Details 2018-2019 Spring5OĞUZHAN AYDIN
Details 2017-2018 Spring5EMRE GÜNDÜZ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 404 INTERNATIONAL MARKETING 3 + 0 4 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. AHMET KARACA akaraca@pau.edu.tr UBYO A0141 %70
Goals International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Content 1. Introduction: the concept of international marketing 2. Factors influencing international marketing decisions 3. International trade theories 4. International marketing strategy 5. International product policy 6. Distribution: foreign market entry 7. Pricing in international marketing 8. International promotion
Topics
WeeksTopics
1 Introduction of the Lecture
2 description of the Marketing, international marketing, foreign trade, export concepts, the history and the current situation of foreign trade, Foreign Trade of Turkey, The Participation Degrees of Firms Entering to the international markets.
3 Recognition of Market Environments; Social and Cultural Encironment, Economic Environment, Political and legal Environment.
4 Market segmentation, Setting a target market, Market positioning, Marketing plans and strategies.
5 International Consumer Behaviors: Psychological and personal factors that affect the consumer behavior, Social and cultural factors that affect the consumer behavior, Consumer's Buying Process
6 International Product Policies: The Theories of Absolute Advantage and Comparative Advantage,Global Product Life-cycle, Product-line management, Brand
7 International Price Decisions and Payment terms.
8 Midterm Exam
9 The Selection of Distribution Channels in International Marketing: Direct and Indirect Export, Production Abroad, The Selection of Distribution Channels in Foreign Markets.
10 Physical Distribution and its Properties in International Marketing.
11 Promotion in International Marketing, Its Means and Decisions.
12 Organization and Auditing in International Marketing
13 International Marketing Research
14 Final Exam
Materials
Materials are not specified.
Resources
ResourcesResources Language
Uluslararası Pazarlama Stratejisi Frank BradleyTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes