1. FIRST CYCLE - BACHELOR'S DEGREE
  2. SCHOOL OF APPLIED SCIENCES 
  3. ORGANIC FARMING BUSINESSS DEPARTMENT
  4. 421 ORGANIC FARMING MANAGEMENT
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
OTI 129MARKETING MANAGEMENT IN AGRICULTURAL ENTERPRISES3 + 05th Semester4

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Marketing is an inseperable part of today?s modern life. Hence, the purpose of this course is to explain what marketing is about and what is covered within the context of marketing function in organizations.
Course Content The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
29Describes and gives examples for the basic concepts regarding marketing Explains the concept of market environment, analysis the constituents of the market environment and derives implications from this analysis for the marketing management Explains the causes of consumer behavior and derives some consclusions for the marketing management

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10
LO 029        12
Sub Total        12
Contribution0000000012

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Assignments14456
Mid-terms133
Final examination133
Total Work Load

ECTS Credit of the Course





104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Fall1SAMİ EŞMEN
Details 2017-2018 Fall1ÖZGÜR TUNÇEL
Details 2016-2017 Fall1MESUT ÖNCEL
Details 2015-2016 Fall1FAHRETTİN DİNGİL


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
OTI 129 MARKETING MANAGEMENT IN AGRICULTURAL ENTERPRISES 3 + 0 1 Turkish 2018-2019 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. SAMİ EŞMEN sesmen@pau.edu.tr UBYO A0022 %70
Goals Marketing is an inseperable part of today?s modern life. Hence, the purpose of this course is to explain what marketing is about and what is covered within the context of marketing function in organizations.
Content The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process.
Topics
WeeksTopics
1 Conceptual Development And Definition Of Marketing Concept
2 Marketing Planning And Research
3 Market Analysis, Positioning, Partitioning And Targeting
4 Product Decisions And Management
5 Price Policies And Management
6 Distribution Strategies and Management
7 Promotion Decisions And Management
8 Consumer Markets And Consumer Behaviours
9 Industrial Marketing And Buyer Behaviours
10 Significance of Agriculture Sector In Turkey And In The World
11 Agriculture Economy And Management
12 Agricultural Marketing Management
13 Encountered Problems In Agricultural Marketing Activities
14 Proposals For The Activation Of Agricultural Marketing
Materials
Materials are not specified.
Resources
ResourcesResources Language
Pazarlama İlkeleri, İsmet MUCUK, 20.Baskı, Türkmen KİTABEVİTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes