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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
THM 111MARKETING3 + 01st Semester 

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants.
Course Content Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems in tourism and all related subject with tourism and marketing.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Express the terms of Basic Marketing and Tourism Marketing.
2Identify the importance of marketing at tourism.
3Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice.
4Describe market research, marketing strategies, marketing plans and programs.
5Define producer and consumer oriented marketing components, distribution canals and promotion activities.
6Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets.
7Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises.
8Counsel for the young enterprises in the tourism sector.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 00133234323444443
LO 00232323343234343
LO 00343432323232323
LO 00423234343223432
LO 00534323454343432
LO 006343233 3232323
LO 00734343233333333
LO 00834323232323232
Sub Total2427232125232324212424262421
Contribution33333333333333

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)5630
Mid-terms133
Final examination133
Total Work Load

ECTS Credit of the Course






78

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes