PAÜ .:. Eğitim Öğretim Bilgi Sistemi

FIRST CYCLE - BACHELOR'S DEGREE . FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES . INTERNATIONAL TRADE AND FINANCE DEPARTMENT . 216 INTERNATIONAL TRADE AND FINANCE (Evening Classes)) (2016)

Course Information | Course Learning Outcomes | Course's Contribution To Program | ECTS Workload | Course Details

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
UTFB 408	ADVERTISING AND MARKETING COMMUNICATION	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	This course aims to provide the basic tools necessary for the development of effective integrated marketing communication programs, to understand the planning and implementation of media activities, and to analyze the advertisements in different venues.
Course Content	Integrated marketing communication, ethics in integrated marketing communication, targeting, positioning, planning and budgeting, branding, packaging, point of purchase communication, selection of advertising messages, selection of advertising medium, traditional and digital media, measurement of advertising effectiveness.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to face

COURSE LEARNING OUTCOMES

1	To learn integrated marketing communication
2	To learn the purpose of marketing communication
3	To learn integrated marketing communication planning
4	To recognize modern advertising practices
5	To learn the advertising management process

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	7	7
Final examination	1	11	11
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2020-2021 Spring	3	MURAT KANTAR

Course Details

Course Code: UTFB 408

Course Title: ADVERTISING AND MARKETING COMMUNICATION

L+P Hour : 3 + 0

Course Code : 3

Language Of Instruction: English

Course Semester : 2020-2021 Spring

Course Coordinator : RESEARCH ASSISTANT MURAT KANTAR

E-Mail: mkantar@pau.edu.tr

Phone Number :

Course Location

İİBF C0304,

Goals :

This course aims to provide the basic tools necessary for the development of effective integrated marketing communication programs, to understand the planning and implementation of media activities, and to analyze the advertisements in different venues.

Content :

Integrated marketing communication, ethics in integrated marketing communication, targeting, positioning, planning and budgeting, branding, packaging, point of purchase communication, selection of advertising messages, selection of advertising medium, traditional and digital media, measurement of advertising effectiveness.

Attendance :

Topics

Weeks	Topics
1	Short brief about marketing mix
2	What is integrated marketing communication
3	Advertising
4	Advertising
5	Public Relations
6	Direct marketing & Promotions
7	Direct marketing & Promotions
8	Research in IMC
9	Segmenting and Targeting the Audience
10	Strategic Planning of IMC
11	Creative Communication
12	Media
13	Evaluating IMC Effectiveness
14	Social Impact, Responsibility, and Ethics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Information Package & Course Catalogue