PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BUSI 411	INTERNET MARKETING	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Therefore, knowledge missing will be increased by this course.
Course Content	Communication technology and İnternet will be tought in this course. İmprovement of İnternet, internet opportunities in terms of marketing, marketing problems in the İnternet and solutions seeking, İnternet as a marketing intermediary, İnternet as an advertisement and Sales intermediary, Benchmarking İnternet with other mediums.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To use the opportunities presented by the Internet
2	To practice knowledge and skills in the field of Internet marketing
3	To apply via the Internet marketing process
4	To perform marketing applications on the Internet

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08
LO 001	4	5	4	3	3		3
LO 002	4	5	5	3	3		5
LO 003	4	5	5	3	3		5
LO 004	4	5	4	3	3		5
Sub Total	16	20	18	12	12		18
Contribution	4	5	5	3	3	0	5	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	7	7
Final examination	1	11	11
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Spring	1	MUSTAFA ATAHAN YILMAZ

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
BUSI 411	INTERNET MARKETING	3 + 0	1	English	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. MUSTAFA ATAHAN YILMAZ	matahany@pau.edu.tr		İİBF C0202	%

Goals		Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Therefore, knowledge missing will be increased by this course.
Content		Communication technology and İnternet will be tought in this course. İmprovement of İnternet, internet opportunities in terms of marketing, marketing problems in the İnternet and solutions seeking, İnternet as a marketing intermediary, İnternet as an advertisement and Sales intermediary, Benchmarking İnternet with other mediums.

Topics

Weeks	Topics
1	What is Digital Marketing
2	Aligning with Your Business Strategy
3	Barriers and Considerations
4	Planning
5	Search Engine Optimization
6	Paid Search
7	Display
8	Social Media
9	User Experience and Transformation
10	CRM and Retention
11	True Personalization
12	Customer Service
13	Content Strategy
14	Marketing in Metaverse

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student