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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 314BUSINESS DEVELOPMENT AND ENTREPRENEURSHIP3 + 03rd Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective It is aimed to make the students to deduce their entreprenuial characteristics, who are thought to have the features, knowledge and competencies to establish their own business in addition to being employers, and to develop the ability to use these competencies and knowledge.
Course Content During the course it is planned to develop an understanding of new venture creation and the critical knowledge needed to manage business once it is formed.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To define how to be a successful entrepreneur and the basic personal traits needed
2To evaluate what are the basic issues that an entrepreneur considers while establishing a firm
3To explain political, environmental, economic and market opportunities and threats for being an entrepreneur
4To evaluate the importance of entrepreneurship in a global world.
5To compare the strategic decision making process of establishing a new venture

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
LO 001        
LO 002        
LO 003        
LO 004        
LO 005        
Sub Total        
Contribution00000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms144
Final examination11414
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall1ÖZLÜ DOLMA


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
BUSI 314 BUSINESS DEVELOPMENT AND ENTREPRENEURSHIP 3 + 0 1 English 2020-2021 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. ÖZLÜ DOLMA odolma@pau.edu.tr İİBF A0015 %70
Goals It is aimed to make the students to deduce their entreprenuial characteristics, who are thought to have the features, knowledge and competencies to establish their own business in addition to being employers, and to develop the ability to use these competencies and knowledge.
Content During the course it is planned to develop an understanding of new venture creation and the critical knowledge needed to manage business once it is formed.
Topics
WeeksTopics
1 Introduction to Entrepreneurship
2 Recognizing Opportunities and Generating Ideas
3 Feasibility Analysis
4 Developing an Effective Business Model
5 Industry and Competitor Analysis
6 Writing a Business Plan
7 Assessing a New Venture’s Financial Strength and Viability
8 Building a New-Venture Team
9 Getting Financing or Funding
10 Unique Marketing Issues
11 The Importance of Intellectual Property
12 Preparing for and Evaluating the Challenges of Growth
13 Strategies for Firm Growth
14 Franchising
Materials
Materials are not specified.
Resources
ResourcesResources Language
Entrepreneurship: Successfully Launching New Ventures, Sixth Edition, Global EditionEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam30Final Exam
Midterm Exam20Midterm Exam
Quiz20Quiz 1
Quiz20Quiz 2
Attendance to Lesson10Attendance to Lesson
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes