PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ITUR 202	TOURISM MARKETING	3 + 0	4th Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	it is aimed in this course to gain knowledge and skills about the marketing practices of tourism and be able to understand hospitality,travel and food&beverage marketing principles
Course Content	marketing, introduction to tourism marketing, marketing information system, tourism market, touristic product, pricing of the touristic product, distribution in tourism, tourism marketing research, tourism marketing policy, international tourism marketing
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	to teach tourism marketing concept
2	to teach marketing mix in tourism
3	to explain marketing research

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Assignments	1	26	26
Mid-terms	1	16	16
Final examination	1	20	20
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ITUR 202	TOURISM MARKETING	3 + 0	2	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer İBRAHİM AKŞİT	aksitibrahim@pau.edu.tr		TUR A0001	%60

Goals		it is aimed in this course to gain knowledge and skills about the marketing practices of tourism and be able to understand hospitality,travel and food&beverage marketing principles
Content		marketing, introduction to tourism marketing, marketing information system, tourism market, touristic product, pricing of the touristic product, distribution in tourism, tourism marketing research, tourism marketing policy, international tourism marketing

Topics

Weeks	Topics
1	Marketing concept and its historical development
2	consumer behavior and basic concepts in marketing
3	perception
4	learning
5	motivation, attitude
6	self and personality
7	values, lifestyles and culture
8	reference groups, family, gender
9	Exam
10	decision process
11	communication and persuasion techniques
12	Case study
13	Case study
14	feedback

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	70	Final Exam
Midterm Exam	30	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student