1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. KALE VOCATIONAL SCHOOL
  3. ACCOUNTING AND TAX DEPARTMENT
  4. 563 ACCOUNTING AND TAX APPLICATIONS
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISYO 234PRINCIPLES OF MARKETING3 + 03rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective The aim of this course is to teach students the basic concepts of marketing, the development of the marketing concept, and the importance of marketing activities for businesses.
Course Content The course covers the basic concepts and development of marketing, the marketing environment, consumer behavior, market research, market segmentation, target market selection, positioning, the marketing mix (product, price, place, promotion), brand management, service marketing, digital marketing, customer relationship management, and current marketing practices.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.

COURSE LEARNING OUTCOMES
1Explain basic marketing concepts.
2Analyze the marketing environment and its components.
3Explain market segmentation and target market selection processes.
4Knows the elements of the marketing mix.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16
LO 0013               
LO 0023               
LO 003   3            
LO 0043               
Sub Total9  3            
Contribution2001000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms11616
Final examination12020
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


This course is not available in selected semester.


Print

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes