| Weeks | Topics |
| 1 |
Definition of Public Relations & Conceptual Framework
|
| 2 |
The Importance of Public Relations in Organisations and the Historical Development of Public Relations
|
| 3 |
The Role of Effective Communication in Public Relations
|
| 4 |
Objectives and Principles of Public Relations
|
| 5 |
Corporate Culture, Corporate Identity, Corporate Image, and Corporate Reputation
|
| 6 |
Crisis Management and Corporate Reputation in Public Relations
|
| 7 |
Public Relations Process: Research, Planning, Measurement, and Evaluation
|
| 8 |
The Communication Process in Public Relations-I (Traditional Approach)
|
| 9 |
Communication Process in Public Relations - II (Digital Transformation Dimension)
|
| 10 |
Target Audience and Ethics in Public Relations
|
| 11 |
Social Responsibility Projects and Corporate Citizenship
|
| 12 |
Effective Presentation Techniques in Public Relations
|
| 13 |
Case Studies and Presentations in Public Relations I
|
| 14 |
Case Studies and Presentations in Public Relations II
|