Weeks | Topics |
1 |
Relationship marketing and customer relationship management
|
2 |
Customer and Customer relation
|
3 |
The importance of customer relations for the company
|
4 |
Relationships and customer relationship stages
|
5 |
Structure and properties of Customer Relationship Management
|
6 |
Fundamentals of Customer Relationship Management and Relationship Marketing
|
7 |
Customer relationship management reasons for failure of investment
|
8 |
Customer relationship management projects and technology
|
9 |
midterm
|
10 |
CRM and Project Management and Process
|
11 |
CRM with Example Applications in Retailing
|
12 |
Customer relationship management reasons for failure of investment
|
13 |
Customer Lifetime Value Analysis
|
14 |
The Future of Customer Relationship Management
|