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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBO 327MEDIA LITERACY2 + 04th Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective The purpose of Media Literacy Course is to help students gain necessary media literacy knowledge and skills, reach the proficiency to use their knowledge and skills as a frame in their daily lives, and develop sensitivity to the local and global issues linked to the media.
Course Content General characteristics of mass media (newspapers, journals, radio, television, internet, etc.); effects of mass media on kids, young generation and society; persuasion techniques; deconstructing media messages; information search skills; evaluating media messages; producing media messages; designing activities to teach media literacy subjects.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Explains basic concepts.
2Explains the contributions of important theoreticians.
3Explains the positive and negative impact of the media to the society.
4Identifies the main persuasion/propaganda techniques.
5Uses information search skills to reach various messages.
6Demonstrates critical attitute toward recieved media products.
7Evaluates the messages received from various media channels.
8Produces media messages for various media.
9Evaluates the impact of media’s commercial aspect on messages.
10Participates in the social life using the media effectively.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001  5      5    
LO 002         5    
LO 00344   5       4
LO 004 4           4
LO 005 4     3    4 
LO 006    2  3    4 
LO 007 4  5  4    4 
LO 0084          54 
LO 0094          54 
LO 0104     4     4 
Sub Total16165 75410 10 10248
Contribution22101101010121

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14228
Mid-terms11111
Final examination11111
Total Work Load

ECTS Credit of the Course






78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring5CEVAT SERCAN ÖZER
Details 2023-2024 Fall5CEVAT SERCAN ÖZER
Details 2022-2023 Spring1CEVAT SERCAN ÖZER
Details 2020-2021 Spring1CEVAT SERCAN ÖZER
Details 2019-2020 Spring1CEVAT SERCAN ÖZER
Details 2018-2019 Spring1FİLİZ GÜLSEVİN ERSÖZ
Details 2017-2018 Spring1CEVAT SERCAN ÖZER


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
SBO 327 MEDIA LITERACY 2 + 0 5 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer CEVAT SERCAN ÖZER csozer@pau.edu.tr ACMYO A0204 %70
Goals The purpose of Media Literacy Course is to help students gain necessary media literacy knowledge and skills, reach the proficiency to use their knowledge and skills as a frame in their daily lives, and develop sensitivity to the local and global issues linked to the media.
Content General characteristics of mass media (newspapers, journals, radio, television, internet, etc.); effects of mass media on kids, young generation and society; persuasion techniques; deconstructing media messages; information search skills; evaluating media messages; producing media messages; designing activities to teach media literacy subjects.
Topics
WeeksTopics
1 Introducing the course, lesson plan and operation
2 The Role of the Media
3 The Emergence of the Media Literacy Concept
4 Why Media Literacy Matters
5 Media Literacy Skills
6 Eight Principles in Media Education
7 What Is Not Media Literacy?
8 Media Literacy Coverage
9 Media Literacy Skill Areas
10 Being Media Literate
11 Basic Concepts in Media Analysis
12 Mass Media and Television's Effect Theories
13 Introduction to New Media Literacy
14 New Media Literacy Coverage
Materials
Materials are not specified.
Resources
ResourcesResources Language
Medya Okuryazarlığı-Elkitabı/Kemal İNAL - Ütopya YayıneviTürkçe
Medya Okuryazarlığı – Prof. Dr. Nilüfer SEZER- İstanbul Üniversitesi Açık ve Uzaktan Eğitim Fakültesi Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Midterm Exam40Midterm Exam
Final Exam60Final Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes