1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. ÇİVRİL ATASAY KAMER VOCATIONAL SCHOOL
  3. FOREIGN TRADE DEPARTMENT
  4. 318 INTERNATIONAL TRADE
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
CDTS 206INTERNATIONAL MARKETING2 + 03rd Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective The aim of these courses is to familiarize students with the fundamentals of international marketing and to equip them with the basic knowledge of the international marketing field to make informed decisions within it.
Course Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.

COURSE LEARNING OUTCOMES
1It defines the concept of international marketing and related concepts.
2Recognize and implements international marketing strategies.
3They can interpret the international marketing environment and its importance for businesses expanding into international markets.
4In international marketing, they can compare market selection and market entry strategies.
5It can explain how the marketing mix is ​​structured in an international context.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001      5  34   
LO 002      2  44   
Sub Total      7  78   
Contribution00000010012000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms144
Final examination166
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2025-2026 Fall1SAMİ EŞMEN
Details 2025-2026 Fall1HAKAN DEMİR


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester Mode of Delivery
CDTS 206 INTERNATIONAL MARKETING 2 + 0 1 Turkish 2025-2026 Fall Face to Face
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. SAMİ EŞMEN sesmen@pau.edu.tr ÇMYO A0008 ÇMYO A0025 %70
Goals The aim of these courses is to familiarize students with the fundamentals of international marketing and to equip them with the basic knowledge of the international marketing field to make informed decisions within it.
Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies
Topics
WeeksTopics
1 From exports to international marketing transition
2 International trade
3 Market research information to be collected in
4 Market research types
5 Products suitable for export development
6 International marketing strategies
7 Strategic focusing
8 Transition from strategy to organization
9 Japoneese Sogo Şoşa : A different model on export
10 Preparation of sales proposals
11 Export and insurence process
12 Banking process
13 Introduction of products in foreign markets
14 Application examples
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes