1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. ÇİVRİL ATASAY KAMER VOCATIONAL SCHOOL
  3. FOREIGN TRADE DEPARTMENT
  4. 318 INTERNATIONAL TRADE
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
CDTS 206INTERNATIONAL MARKETING2 + 03rd Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective With this course, students are provided the ability to make international marketing strategies, recognition and application
Course Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.

COURSE LEARNING OUTCOMES
1BASIC CONCEPTS OF MOMENTS international marketing.
2RECOGNIZE AND APPLY INTERNATIONAL MARKETING STRATEGIES
3Learn the factors affecting pricing in international marketing and the methods used.
4Learn the factors that influence international promotion decisions and the strategies to be followed.
5Have knowledge about distribution channels in international marketing and the scope and importance of marketing decisions.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001      5  34   
LO 002      2  44   
LO 003              
LO 004              
LO 005              
Sub Total      7  78   
Contribution00000010012000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms144
Final examination166
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2025-2026 Fall1SAMİ EŞMEN
Details 2025-2026 Fall1HAKAN DEMİR


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester Mode of Delivery
CDTS 206 INTERNATIONAL MARKETING 2 + 0 1 Turkish 2025-2026 Fall Face to Face
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. SAMİ EŞMEN sesmen@pau.edu.tr ÇMYO A0008 ÇMYO A0025 %70
Goals With this course, students are provided the ability to make international marketing strategies, recognition and application
Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies
Topics
WeeksTopics
1 From exports to international marketing transition
2 International trade
3 Market research information to be collected in
4 Market research types
5 Products suitable for export development
6 International marketing strategies
7 Strategic focusing
8 Transition from strategy to organization
9 Japoneese Sogo Şoşa : A different model on export
10 Preparation of sales proposals
11 Export and insurence process
12 Banking process
13 Introduction of products in foreign markets
14 Application examples
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes