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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
DTC 264INTERNATIONAL MARKETING2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Ability to recognition and enforcement of international marketing strategies will be provided
Course Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies International Marketing Strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To learn international marketing terms
2To learn and apply international marketing strategies and

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 00133          
LO 00233          
Sub Total66          
Contribution330000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms11010
Final examination11414
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2021-2022 Spring1ÖZGÜR TUNÇEL
Details 2020-2021 Spring1ÖZGÜR TUNÇEL
Details 2019-2020 Spring1ÖZGÜR TUNÇEL
Details 2018-2019 Spring1ÖZGÜR TUNÇEL
Details 2017-2018 Spring1ÖZGÜR TUNÇEL
Details 2016-2017 Spring1EMEL SARITAŞ
Details 2015-2016 Spring1EMEL SARITAŞ
Details 2014-2015 Spring2MEHMET ÖNCÜL
Details 2013-2014 Spring2MELDA GÖLEMEZLİ
Details 2013-2014 Spring2MELDA GÖLEMEZLİ
Details 2012-2013 Spring2EMEL SARITAŞ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
DTC 264 INTERNATIONAL MARKETING 2 + 0 1 Turkish 2021-2022 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer ÖZGÜR TUNÇEL otuncel@pau.edu.tr BEMYO E0104 %70
Goals Ability to recognition and enforcement of international marketing strategies will be provided
Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies International Marketing Strategies
Topics
WeeksTopics
1 Introduction of the Lecture
2 description of the Marketing, international marketing, foreign trade, export concepts, the history and the current situation of foreign trade, Foreign Trade of Turkey, The Participation Degrees of Firms Entering to the international markets.
3 Recognition of Market Environments; Social and Cultural Encironment, Economic Environment, Political and legal Environment.
4 Market segmentation, Setting a target market, Market positioning, Marketing plans and strategies.
5 International Consumer Behaviors: Psychological and personal factors that affect the consumer behavior, Social and cultural factors that affect the consumer behavior, Consumer's Buying Process
6 International Product Policies: The Theories of Absolute Advantage and Comparative Advantage,Global Product Life-cycle, Product-line management, Brand
7 International Price Decisions and Payment terms.
8 Mid-term exams.
9 The Selection of Distribution Channels in International Marketing: Direct and Indirect Export, Production Abroad, The Selection of Distribution Channels in Foreign Markets.
10 Physical Distribution and its Properties in International Marketing.
11 Promotion in International Marketing, Its Means and Decisions.
12 Organization and Auditing in International Marketing
13 International Marketing Research
14 Final exam
Materials
Materials are not specified.
Resources
ResourcesResources Language
DR. ÖZGÜR TUNÇEL - ULUSLARARASI PAZARLAMA 2017Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes